{"id":9031,"date":"2022-06-28T09:20:15","date_gmt":"2022-06-28T07:20:15","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=9031"},"modified":"2022-06-28T09:20:15","modified_gmt":"2022-06-28T07:20:15","slug":"dictionar-trilingv-de-comunicare-interculturala-in-afaceri-romana-engleza-franceza","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/dictionar-trilingv-de-comunicare-interculturala-in-afaceri-romana-engleza-franceza\/","title":{"rendered":"Dic\u0163ionar trilingv de comunicare intercultural\u0103 \u00een afaceri: rom\u00e2n\u0103-englez\u0103-francez\u0103"},"content":{"rendered":"<p>Dic\u0163ionarul, trilingv (rom\u00e2n\u0103-englez\u0103-francez\u0103), prin termenii selecta\u0163i \u0219i prezenta\u0163i, respectiv prin defini\u0163iile re\u0163inute, \u00ee\u015fi propune s\u0103 schi\u0163eze un \u201etablou\u201d orientativ al re\u0163elelor de no\u0163iuni \u015fi concepte frecvent vehiculate \u00een lucr\u0103rile de specialitate economic\u0103, dedicate interdependen\u0163ei dintre cultur\u0103 \u015fi comunicare organiza\u0163ional\u0103 sau, \u00eentr-o abordare mai larg\u0103, comunic\u0103rii interculturale \u00een afaceri.<\/p>\n<p>Macroconcept sau concept integrator, comunicarea intercultural\u0103 \u00een afaceri presupune diversitatea cultural\u0103 a actorilor \u00eentreprinderii \u0219i implic\u0103 strategii de gestionare a acesteia, astfel \u00eenc\u00e2t s\u0103 poat\u0103 fi atinse obiectivele economice \u0163intite: cre\u015fterea productivit\u0103\u0163ii, eficien\u021ba managerial\u0103, reu\u015fita lucrului \u00een echip\u0103, investi\u0163ii profitabile, achizi\u021bii-fuziuni, penetrarea pie\u0163elor externe etc. Evident, \u00eens\u0103\u015fi descrierea acestui macroconcept solicit\u0103 o abordare interdisciplinar\u0103, un \u201edialog\u201d \u00eentre mai multe discipline (antropologie, psihologie, sociologie, \u015ftiin\u0163e economice, \u015ftiin\u0163e umaniste etc.), f\u0103c\u00e2nd posibil\u0103, chiar necesar\u0103, conexiunea dintre concepte general valabile \u015fi concepte specifice economiei.<\/p>\n<p>Cartea se adreseaz\u0103 unor diverse tipuri de utilizatori: profesori, cercet\u0103tori, studen\u0163i, interesa\u0163i de terminologia definit\u0103 \u00een limba rom\u00e2n\u0103, cu coresponden\u0163e \u00een cea englez\u0103 \u0219i francez\u0103, a comunic\u0103rii interculturale \u00een afaceri \u0219i a re\u0163elelor na\u0163ionale pe care aceasta le implic\u0103 \u00een interac\u0163iuni proprii celor trei c\u00e2mpuri disciplinare deja men\u0163ionate: management, marketing, negocieri interna\u0163ionale. Dic\u0163ionarul se adreseaz\u0103 totodat\u0103 factorilor decizionali din \u00eentreprinderi, preocupa\u0163i de dob\u00e2ndirea\/rafinarea competen\u021bei de comunicare profesional\u0103 \u00een situa\u0163ii interculturale, a c\u0103rei importan\u021b\u0103, \u00een raport cu obiectivele \u00eentreprinderii, nu mai poate fi pus\u0103 \u00eentre paranteze sau sub semnul \u00eentreb\u0103rii.<\/p>\n<p>Pornind de la aceste tipuri de utilizatori, dic\u0163ionarul \u00ee\u015fi poate dovedi utilitatea \u00eentr-o serie de activit\u0103\u0163i teoretice \u015fi practice, precum elaborarea de materiale didactice pe obiective specifice, cursuri de masterat, predarea\/\u00eenv\u0103\u0163area limbilor str\u0103ine destinate studen\u0163ilor economi\u015fti, \u00een\u0163elegerea lucr\u0103rilor de specialitate economic\u0103, aprofundarea comunic\u0103rii orale\/scrise \u00een situa\u0163ii specifice \u00eentreprinderilor.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"_df_book df-lite\" id=\"df_9028\"  _slug=\"dictionar-trilingv-de-comunicare-interculturala-in-afaceri-romana-engleza-franceza\" data-title=\"dictionar-trilingv-de-comunicare-interculturala-in-afaceri-romana-engleza-franceza\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_9028 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Dictionar-trilingv.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Dic\u0163ionarul, trilingv (rom\u00e2n\u0103-englez\u0103-francez\u0103), prin termenii selecta\u0163i \u0219i prezenta\u0163i, respectiv prin defini\u0163iile re\u0163inute, \u00ee\u015fi propune s\u0103 schi\u0163eze un \u201etablou\u201d orientativ al re\u0163elelor de no\u0163iuni \u015fi concepte frecvent vehiculate \u00een lucr\u0103rile de specialitate economic\u0103, dedicate interdependen\u0163ei dintre cultur\u0103 \u015fi comunicare organiza\u0163ional\u0103 sau, \u00eentr-o abordare mai larg\u0103, comunic\u0103rii interculturale \u00een afaceri.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[1177],"product_tag":[],"class_list":["post-9031","product","type-product","status-publish","product_cat-filologie-limbi-moderne-si-comunicare-in-afaceri-carti-aparute-2015-2020","pa_anul-aparitiei-1195","pa_book-author-mihai-korka","pa_book-author-maria-antoaneta-lorentz","pa_book-author-cecile-tourbatez","pa_coordonator-nina-ivanciu","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - 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