{"id":8996,"date":"2022-06-27T14:27:22","date_gmt":"2022-06-27T12:27:22","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=8996"},"modified":"2022-12-05T13:37:05","modified_gmt":"2022-12-05T11:37:05","slug":"le-message-publicitaire","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/le-message-publicitaire\/","title":{"rendered":"Le message publicitaire"},"content":{"rendered":"<p>Studiul cuprinde aproximativ 800 de reclame din presa scris\u0103, ziare \u015fi reviste din Rom\u00e2nia, Fran\u0163a, Spania, Italia, prezent\u00e2nd tipurile de mesaj publicitar, crearea textului publicitar, adaptarea la public, caracteristicile enun\u0163ului publicitar.<\/p>\n<p>Sursele de inspira\u0163ie ale realizatorilor de publicitate constituie c\u00e2teva dintre regulile acestui volum. Lucrarea \u00ee\u015fi propune s\u0103 fie o nou\u0103 lectur\u0103 a unui corpus de enun\u0163uri publicitare ap\u0103rute \u00een patru limbi: rom\u00e2n\u0103, francez\u0103, spaniol\u0103, italian\u0103.<\/p>\n<p>Autoarea se ocup\u0103 numai de publicitatea scris\u0103, inventariind \u00een acest scop aproximativ cele 800 de enun\u0163uri publicitare ap\u0103rute \u00een ultimii cincisprezece ani \u00een ziare \u015fi reviste ca: <em>Rom\u00e2nia Liber\u0103, Evenimentul zilei, Adev\u0103rul, Cosmopolitan, Elle, L\u2019action, Automobile, Le Figaro, Le Matin, Le Monde, L\u2019Express, Marie Claire, Mondes et Travaux, Paris Match, Hola, El Clarin, El P\u0103i\u015f, ABC, El Mundo, OGGI, Amica, Epoca, \u00cel Giorno, La Stampa, Annabella, Il Messaggerro<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"_df_book df-lite\" id=\"df_8993\"  _slug=\"le-message-publicitaire\" data-title=\"le-message-publicitaire\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_8993 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Le-message-publicitaire.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Studiul cuprinde aproximativ 800 de reclame din presa scris\u0103, ziare \u015fi reviste din Rom\u00e2nia, Fran\u0163a, Spania, Italia, prezent\u00e2nd tipurile de mesaj publicitar, crearea textului publicitar, adaptarea la public, caracteristicile enun\u0163ului publicitar.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[284,1177],"product_tag":[],"class_list":["post-8996","product","type-product","status-publish","product_cat-comunicare","product_cat-filologie-limbi-moderne-si-comunicare-in-afaceri-carti-aparute-2015-2020","pa_anul-aparitiei-1195","pa_book-author-maria-ana-oprescu","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - 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