{"id":8832,"date":"2022-06-27T09:48:56","date_gmt":"2022-06-27T07:48:56","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=8832"},"modified":"2022-12-05T11:14:29","modified_gmt":"2022-12-05T09:14:29","slug":"les-caracteristiques-du-discours-publicitaire-des-magazines-francais-de-la-premiere-decennie-du-xxie-siecle","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/les-caracteristiques-du-discours-publicitaire-des-magazines-francais-de-la-premiere-decennie-du-xxie-siecle\/","title":{"rendered":"Les caract\u00e9ristiques du discours publicitaire des magazines fran\u00e7ais de la premi\u00e8re d\u00e9cennie du XXIe si\u00e8cle"},"content":{"rendered":"<p>Utiliz\u00e2nd metoda analizei de discurs, lucrarea \u00ee\u015fi propune s\u0103 determine caracteristicile discursului publicitar din revistele fran\u0163uze\u015fti din prima decad\u0103 a secolului XXI. \u00cen acest scop, au fost analizate c\u00e2te dou\u0103 exemplare din publica\u0163iile editate \u00een aceast\u0103 perioad\u0103, care se adreseaz\u0103 unor categorii diverse de public, \u015fi anume: revistele pentru femei, revistele de afaceri, cele educa\u0163ionale, \u015ftiin\u0163ifice, precum \u015fi revistele politice de dreapta \u015fi de st\u00e2nga.<\/p>\n<p>Analiza s-a referit at\u00e2t la imaginea publicitar\u0103, c\u00e2t \u015fi la textul publicitar cu cele trei componente ale sale \u2013 nume de marc\u0103, slogan \u015fi redac\u0163ional. Alte aspecte examinate au fost: tipul de publicitate, contractul de vorbire, rolurile conversa\u0163ionale, apartenen\u021ba textului la genul discurs sau la genul povestire, cadrul enun\u0163iativ, precum \u015fi modalit\u0103\u0163ile lingvistice de exprimare a subiectivit\u0103\u0163ii. \u00cen final, s-au f\u0103cut observa\u0163ii asupra etosului publicitar \u015fi a universului publicit\u0103\u0163ii.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"_df_book df-lite\" id=\"df_8829\"  _slug=\"les-caracteristiques-du-discours-publicitaire-des-magazines-francais-de-la-premiere-decennie-du-xxie-siecle\" data-title=\"les-caracteristiques-du-discours-publicitaire-des-magazines-francais-de-la-premiere-decennie-du-xxie-siecle\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_8829 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Les-caracteristiques-du-discours.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Utiliz\u00e2nd metoda analizei de discurs, lucrarea \u00ee\u015fi propune s\u0103 determine caracteristicile discursului publicitar din revistele fran\u0163uze\u015fti din prima decad\u0103 a secolului XXI. \u00cen acest scop, au fost analizate c\u00e2te dou\u0103 exemplare din publica\u0163iile editate \u00een aceast\u0103 perioad\u0103, care se adreseaz\u0103 unor categorii diverse de public, \u015fi anume: revistele pentru femei, revistele de afaceri, cele educa\u0163ionale, \u015ftiin\u0163ifice, precum \u015fi revistele politice de dreapta \u015fi de st\u00e2nga.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[284,1177],"product_tag":[],"class_list":["post-8832","product","type-product","status-publish","product_cat-comunicare","product_cat-filologie-limbi-moderne-si-comunicare-in-afaceri-carti-aparute-2015-2020","pa_anul-aparitiei-1291","pa_book-author-ruxandra-constantinescu-stefanel","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - 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