{"id":8718,"date":"2022-06-24T09:47:17","date_gmt":"2022-06-24T07:47:17","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=8718"},"modified":"2022-12-05T11:10:25","modified_gmt":"2022-12-05T09:10:25","slug":"la-publicite-histoire-codes-fonctionnement","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/la-publicite-histoire-codes-fonctionnement\/","title":{"rendered":"La publicit\u00e9: histoire, codes, fonctionnement"},"content":{"rendered":"<p>Lucrarea cuprinde \u0219apte capitole. Primul cuprinde o istorie\u00a0 a publicit\u0103\u0163ii \u00eenc\u0103 din mileniul IV \u00eenainte de Christos \u015fi se termin\u0103 cu o\u00a0 prezentare a publicit\u0103\u0163ii rom\u00e2ne\u015fti, \u00een special din ultimele dou\u0103 decenii \u015fi jum\u0103tate. Al doilea capitol este dedicat categoriilor publicit\u0103\u0163ii \u015fi tipurilor de suporturi publicitare. Capitolul trei, denumit \u201eLe langage universel de la publicit\u00e9\u201d, face mai mult dec\u00e2t o trecere \u00een revist\u0103 a limbajului publicitar: prezint\u0103 o istorie a limbajelor universale, de la greaca veche \u015fi latin\u0103 p\u00e2n\u0103 la engleza modern\u0103 vorbit\u0103 de non-nativi, trec\u00e2nd prin \u201elimbajul \u00eengerilor\u201d \u015fi sabir. Capitolul patru se ocup\u0103 de imaginea publicitar\u0103, prezent\u00e2nd mai multe modele de analiz\u0103 a acesteia. Capitolul cinci se concentreaz\u0103 pe mecanismele de persuasiune utilizate \u00een publicitate. Capitolul \u015fase analizeaz\u0103 mecanismele persuasiunii, cu un accent special pe figurile retorice, iar capitolul \u015fapte prezint\u0103 publicitatea ca un act de comunicare, cu un accent deosebit pe emi\u0163\u0103tor, destinatar \u015fi canal.<\/p>\n<p>\u00centreaga demonstra\u0163ie este sprijinit\u0103 de numeroase exemple de imagini \u015fi de texte publicitare \u00een limbile rom\u00e2n\u0103, francez\u0103, spaniol\u0103\u00a0 \u015fi englez\u0103.<\/p>\n<p>Cartea prezint\u0103 fenomenul publicitar ca pe o form\u0103 de comunicare specific\u0103 epocii moderne, util\u0103, sper\u0103m, celor care sunt interesa\u0163i de marketing \u015fi publicitate ca fenomen proteiform \u015fi deosebit de ofertant.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"_df_book df-lite\" id=\"df_8715\"  _slug=\"la-publicite-histoire-codes-fonctionnement\" data-title=\"la-publicite-histoire-codes-fonctionnement\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_8715 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/La-publicite.-Histoire.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Cartea prezint\u0103 fenomenul publicitar ca pe o form\u0103 de comunicare specific\u0103 epocii moderne, util\u0103, sper\u0103m, celor care sunt interesa\u0163i de marketing \u015fi publicitate ca fenomen proteiform \u015fi deosebit de ofertant.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[284,1177],"product_tag":[],"class_list":["post-8718","product","type-product","status-publish","product_cat-comunicare","product_cat-filologie-limbi-moderne-si-comunicare-in-afaceri-carti-aparute-2015-2020","pa_anul-aparitiei-213","pa_book-author-maria-ana-oprescu","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - 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