{"id":8476,"date":"2022-06-22T10:10:39","date_gmt":"2022-06-22T08:10:39","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=8476"},"modified":"2022-12-05T10:59:07","modified_gmt":"2022-12-05T08:59:07","slug":"comunicare-4-0-tratat-de-comunicare-in-afaceri-internationale","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/comunicare-4-0-tratat-de-comunicare-in-afaceri-internationale\/","title":{"rendered":"Comunicare 4.0. Tratat de comunicare \u00een afaceri interna\u0163ionale"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Cartea este scris\u0103 de un colectiv de autori care sunt membri ai Departamentului de Limbi Moderne \u015fi Comunicare \u00een Afaceri de la Facultatea de Rela\u0163ii Economice Interna\u0163ionale a Academiei de Studii Economice din Bucure\u015fti, lingvi\u015fti specializa\u0163i \u00een comunicarea profesional\u0103, care folosesc variate limbi moderne pentru a comunica at\u00e2t academic, c\u00e2t \u015fi pentru a-i \u00eenv\u0103\u0163a pe studen\u0163ii universit\u0103\u0163ii noastre diversele limbi pe care le folosim \u00een lumea globalizat\u0103 \u00een care tr\u0103im ast\u0103zi.<\/p>\n<p>Faptul c\u0103 autoarele au scris \u00een limba rom\u00e2n\u0103 este un lucru deosebit, pentru c\u0103 limba afacerilor, a politicienilor, a finan\u0163elor \u015fi comer\u0163ului, dar \u015fi a comunic\u0103rii academice interna\u0163ionale este limba englez\u0103. Se observ\u0103 c\u0103 limba rom\u00e2n\u0103 este din ce \u00een ce mai pu\u0163in folosit\u0103 \u00een scopuri profesionale \u015fi este \u00eenlocuit\u0103 de limba englez\u0103 sau, \u00een cel mai bun caz, de o romglez\u0103 enervant\u0103, pentru c\u0103 presupune din start c\u0103 toat\u0103 lumea \u00een\u0163elege engleza, ceea ce nu este adev\u0103rat, \u015fi c\u0103 (\u015fi acest lucru este mai trist) limba rom\u00e2n\u0103 nu are capacitatea de a exprima la fel de bine, de corect sau chiar fidel realitatea!<\/p>\n<p>Aceast\u0103 carte vrea s\u0103 demonstreze nu doar c\u0103 putem discuta despre lucruri care \u0163in de domenii de avangard\u0103 \u015fi de grani\u0163\u0103 ale dezvolt\u0103rii economice \u015fi sociale, ci \u015fi c\u0103 este de datoria noastr\u0103 moral\u0103 \u015fi profesional\u0103 s\u0103 discut\u0103m despre aceste aspecte \u00een limba rom\u00e2n\u0103, \u0163in\u00e2nd-o astfel conectat\u0103 la conversa\u0163iile profesionale care se desf\u0103\u015foar\u0103 ast\u0103zi \u00een lume.<\/p>\n<p>\u00cen aceast\u0103 lucrare, termenul comunicare 4.0 este folosit pentru a sublinia similaritatea cu termenul industria(lizarea) 4.0, care ne duce \u00een sfera digitaliz\u0103rii proceselor industriale, a internetului tuturor lucrurilor (\u00een englez\u0103 IoT \u2013 internet of things), a tehnologiei cloud, a inteligen\u0163ei artificiale (AI), a \u00eenv\u0103\u0163\u0103rii ma\u015finilor, a interconectivit\u0103\u0163ii, a folosirii datelor \u00een timp real etc., toate aceste realit\u0103\u0163i fiind discutate \u00eentr-un nou tip de comunicare profesional\u0103, pe care am numit-o comunicarea 4.0! Ca urmare, folosirea acestui termen se refer\u0103 la tipul de comunicare uman\u0103 care se adapteaz\u0103 rapid la nevoile \u015fi constr\u00e2ngerile, uneori, ale lumii industrializate 4.0, la bunele practici de comunicare care se p\u0103streaz\u0103, chiar sub presiunea digitaliz\u0103rii, la elementele de polite\u0163e \u015fi etica din comunicarea de ast\u0103zi, care n-au disp\u0103rut, dimpotriv\u0103, au c\u0103p\u0103tat noi valen\u021be \u015fi, \u00een formele cele mai bune, pot duce spre o lume mai transparent\u0103 \u015fi, astfel, mai bun\u0103.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"_df_book df-lite\" id=\"df_8473\"  _slug=\"comunicare-4-0-tratat-de-comunicare-in-afaceri-internationale\" data-title=\"comunicare-4-0-tratat-de-comunicare-in-afaceri-internationale\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_8473 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Comunicare-4.0.-Tratat-de-comunicare.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Lucrarea este scris\u0103 de un colectiv de autori care sunt membri ai Departamentului de Limbi Moderne \u015fi Comunicare \u00een Afaceri de la Facultatea de Rela\u0163ii Economice Interna\u0163ionale a Academiei de Studii Economice din Bucure\u015fti, lingvi\u015fti specializa\u0163i \u00een comunicarea profesional\u0103, care folosesc variate limbi moderne pentru a comunica at\u00e2t academic, c\u00e2t \u015fi pentru a-i \u00eenv\u0103\u0163a pe studen\u0163ii universit\u0103\u0163ii noastre diversele limbi pe care le folosim \u00een lumea globalizat\u0103 \u00een care tr\u0103im ast\u0103zi.<\/p>\n<p>Autoarele acestei c\u0103r\u021bi vor s\u0103 demonstreze nu doar c\u0103 putem discuta despre lucruri care \u0163in de domenii de avangard\u0103 \u015fi de grani\u0163\u0103 ale dezvolt\u0103rii economice \u015fi sociale, ci \u015fi c\u0103 este de datoria noastr\u0103 moral\u0103 \u015fi profesional\u0103 s\u0103 discut\u0103m despre aceste aspecte \u00een limba rom\u00e2n\u0103, \u0163in\u00e2nd-o astfel conectat\u0103 la conversa\u0163iile profesionale care se desf\u0103\u015foar\u0103 ast\u0103zi \u00een lume.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[284,1177],"product_tag":[],"class_list":["post-8476","product","type-product","status-publish","product_cat-comunicare","product_cat-filologie-limbi-moderne-si-comunicare-in-afaceri-carti-aparute-2015-2020","pa_anul-aparitiei-1044","pa_book-author-roxana-elisabeta-marinescu","pa_book-author-mariana-nicolae","pa_book-author-anca-teodora-serban-oprescu","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comunicare 4.0. 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Tratat de comunicare \u00een afaceri interna\u0163ionale - Editura ASE\" \/>\n<meta property=\"og:description\" content=\"Lucrarea este scris\u0103 de un colectiv de autori care sunt membri ai Departamentului de Limbi Moderne \u015fi Comunicare \u00een Afaceri de la Facultatea de Rela\u0163ii Economice Interna\u0163ionale a Academiei de Studii Economice din Bucure\u015fti, lingvi\u015fti specializa\u0163i \u00een comunicarea profesional\u0103, care folosesc variate limbi moderne pentru a comunica at\u00e2t academic, c\u00e2t \u015fi pentru a-i \u00eenv\u0103\u0163a pe studen\u0163ii universit\u0103\u0163ii noastre diversele limbi pe care le folosim \u00een lumea globalizat\u0103 \u00een care tr\u0103im ast\u0103zi.  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