{"id":7317,"date":"2022-06-12T18:19:55","date_gmt":"2022-06-12T16:19:55","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=7317"},"modified":"2022-06-12T18:19:55","modified_gmt":"2022-06-12T16:19:55","slug":"lumea-afacerilor-ghid-de-navigare-noi-perspective-de-analiza-a-mediului-extern-al-firmei","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/lumea-afacerilor-ghid-de-navigare-noi-perspective-de-analiza-a-mediului-extern-al-firmei\/","title":{"rendered":"Lumea afacerilor. Ghid de navigare. Noi perspective de analiz\u0103 a mediului extern al firmei"},"content":{"rendered":"<p>Cartea scris\u0103 de doamna lector universitar doctor Irina Elena Ion se adreseaz\u0103 cu prec\u0103dere speciali\u015ftilor interesa\u0163i de analiza mediului de afaceri \u015fi a firmelor, dar \u015fi studen\u0163ilor \u015fi publicului larg.<\/p>\n<p>Lucrarea este un ghid de evaluare a mediului extern \u00een care companiile opereaz\u0103, oferind, de asemenea, perspective asupra implica\u0163iilor factorilor de mediu extern (tehnologici, competitivi, politici, culturali) asupra dinamicii firmei.<\/p>\n<p>Partea I, Globalizarea, cuprinde o analiz\u0103 a principalelor transform\u0103ri organiza\u0163ionale petrecute sub zodia globaliz\u0103rii. Partea a II-a, Mediul tehnologic, este dedicat\u0103 unei analize a principalelor schimb\u0103ri \u00een mijloacele \u015fi metodele de produc\u0163ie. Partea a III-a a c\u0103r\u0163ii analizeaz\u0103 mediul politic al firmei, fiind cl\u0103dit\u0103 pe contribu\u0163iile perspectivei institu\u0163ionaliste. Partea a IV-a, Mediul cultural, abordeaz\u0103 diferen\u0163ele culturale aferente diferitelor pie\u0163e pe care firmele interna\u0163ionalizate \u00ee\u015fi desf\u0103\u015foar\u0103 activitatea. Partea a V-a a volumului, Mediul competitiv, pune problema competitivit\u0103\u0163ii firmei \u015fi a modului \u00een care acest concept ar trebui \u00een\u0163eles \u015fi abordat, \u00eentr-o lume \u00een care avantajele competitive se creeaz\u0103 \u015fi nu se mo\u015ftenesc.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"_df_book df-lite\" id=\"df_7314\"  _slug=\"lumea-afacerilor-ghid-de-navigare-noi-perspective-de-analiza-a-mediului-extern-al-firmei\" data-title=\"lumea-afacerilor-ghid-de-navigare-noi-perspective-de-analiza-a-mediului-extern-al-firmei\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_7314 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Lumea-afacerilor.-Ghid-de-navigare.-Noi-perspective-de-analiza-a-mediului-extern-al-firmei.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Cartea scris\u0103 de doamna lector universitar doctor Irina Elena Ion se adreseaz\u0103 cu prec\u0103dere speciali\u015ftilor interesa\u0163i de analiza mediului de afaceri \u015fi a firmelor, dar \u015fi studen\u0163ilor \u015fi publicului larg.<\/p>\n<p>Lucrarea este un ghid de evaluare a mediului extern \u00een care companiile opereaz\u0103, oferind, de asemenea, perspective asupra implica\u0163iilor factorilor de mediu extern (tehnologici, competitivi, politici, culturali) asupra dinamicii firmei.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[303],"product_tag":[],"class_list":["post-7317","product","type-product","status-publish","product_cat-relatii-economice-internationale","pa_anul-aparitiei-212","pa_book-author-irina-ion","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lumea afacerilor. 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