{"id":7277,"date":"2022-06-11T21:38:06","date_gmt":"2022-06-11T19:38:06","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=7277"},"modified":"2022-06-11T21:38:07","modified_gmt":"2022-06-11T19:38:07","slug":"marketing-international-cazuri-analize-probleme","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-international-cazuri-analize-probleme\/","title":{"rendered":"Marketing interna\u0163ional. Cazuri, analize, probleme"},"content":{"rendered":"<p>Lucrarea abordeaz\u0103 problemele \u015fi provoc\u0103rile create de evolu\u0163iile \u015fi schimb\u0103rile fundamentale ale economiei mondiale \u015fi implica\u0163iile lor asupra pie\u0163elor na\u0163ionale \u015fi interna\u0163ionale actuale \u015fi viitoare. To\u0163i cei implica\u0163i \u00een procesele de \u00eenv\u0103\u0163are trebuie s\u0103 fie con\u015ftien\u0163i de tendin\u0163ele pie\u0163elor \u015fi de impactul lor posibil asupra firmelor, dar s\u0103 \u015fi \u015ftie cum s\u0103 procedeze dac\u0103 vor fi confrunta\u0163i cu ele.<\/p>\n<p>Materialul de fa\u0163\u0103 vine \u00een \u00eent\u00e2mpinarea nevoii de a \u00een\u0163elege mai bine problematica marketingului interna\u0163ional, prin extinderea \u015fi \u00eent\u0103rirea rela\u0163iilor dintre teorie \u015fi practic\u0103 \u00een domeniul afacerilor interna\u0163ionale, at\u00e2t ale firmelor din Rom\u00e2nia, c\u00e2t \u015fi ale celor cu voca\u0163ie multina\u0163ional\u0103 \u015fi global\u0103.<\/p>\n<p>Cazurile, analizele \u015fi problemele incluse \u00een paginile lucr\u0103rii de fa\u0163\u0103 au fost selectate \u015fi elaborate astfel \u00eenc\u00e2t s\u0103 acopere practic \u00eentreaga problematic\u0103 teoretic\u0103 semnificativ\u0103 a cursului de Marketing interna\u0163ional al profesorului Victor Danciu. Materialul este organizat \u00een trei module: 1. Cazuri de marketing interna\u0163ional; 2. Analize de marketing interna\u0163ional; 3. Probleme \u015fi propuneri pentru eseuri.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"_df_book df-lite\" id=\"df_7276\"  _slug=\"marketing-international-cazuri-analize-probleme\" data-title=\"marketing-international-cazuri-analize-probleme\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_7276 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Marketing-international.-Cazuri-analize-probleme.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Lucrarea abordeaz\u0103 problemele \u015fi provoc\u0103rile create de evolu\u0163iile \u015fi schimb\u0103rile fundamentale ale economiei mondiale \u015fi implica\u0163iile lor asupra pie\u0163elor na\u0163ionale \u015fi interna\u0163ionale actuale \u015fi viitoare. To\u0163i cei implica\u0163i \u00een procesele de \u00eenv\u0103\u0163are trebuie s\u0103 fie con\u015ftien\u0163i de tendin\u0163ele pie\u0163elor \u015fi de impactul lor posibil asupra firmelor, dar s\u0103 \u015fi \u015ftie cum s\u0103 procedeze dac\u0103 vor fi confrunta\u0163i cu ele.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[303],"product_tag":[],"class_list":["post-7277","product","type-product","status-publish","product_cat-relatii-economice-internationale","pa_anul-aparitiei-1195","pa_book-author-victor-danciu","pa_book-author-maria-mirona-murea","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing interna\u0163ional. Cazuri, analize, probleme - Editura ASE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-international-cazuri-analize-probleme\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing interna\u0163ional. Cazuri, analize, probleme - Editura ASE\" \/>\n<meta property=\"og:description\" content=\"Lucrarea abordeaz\u0103 problemele \u015fi provoc\u0103rile create de evolu\u0163iile \u015fi schimb\u0103rile fundamentale ale economiei mondiale \u015fi implica\u0163iile lor asupra pie\u0163elor na\u0163ionale \u015fi interna\u0163ionale actuale \u015fi viitoare. To\u0163i cei implica\u0163i \u00een procesele de \u00eenv\u0103\u0163are trebuie s\u0103 fie con\u015ftien\u0163i de tendin\u0163ele pie\u0163elor \u015fi de impactul lor posibil asupra firmelor, dar s\u0103 \u015fi \u015ftie cum s\u0103 procedeze dac\u0103 vor fi confrunta\u0163i cu ele.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-international-cazuri-analize-probleme\/\" \/>\n<meta property=\"og:site_name\" content=\"Editura ASE\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-11T19:38:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-content\/uploads\/2022\/06\/978-606-505-167-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"578\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/#website\",\"url\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/\",\"name\":\"Editura ASE\",\"description\":\"Editura ASE\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-international-cazuri-analize-probleme\/#webpage\",\"url\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-international-cazuri-analize-probleme\/\",\"name\":\"Marketing interna\u0163ional. Cazuri, analize, probleme - Editura ASE\",\"isPartOf\":{\"@id\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/#website\"},\"datePublished\":\"2022-06-11T19:38:06+00:00\",\"dateModified\":\"2022-06-11T19:38:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-international-cazuri-analize-probleme\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-international-cazuri-analize-probleme\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-international-cazuri-analize-probleme\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing interna\u0163ional. Cazuri, analize, probleme\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing interna\u0163ional. Cazuri, analize, probleme - Editura ASE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-international-cazuri-analize-probleme\/","og_locale":"ro_RO","og_type":"article","og_title":"Marketing interna\u0163ional. Cazuri, analize, probleme - Editura ASE","og_description":"Lucrarea abordeaz\u0103 problemele \u015fi provoc\u0103rile create de evolu\u0163iile \u015fi schimb\u0103rile fundamentale ale economiei mondiale \u015fi implica\u0163iile lor asupra pie\u0163elor na\u0163ionale \u015fi interna\u0163ionale actuale \u015fi viitoare. To\u0163i cei implica\u0163i \u00een procesele de \u00eenv\u0103\u0163are trebuie s\u0103 fie con\u015ftien\u0163i de tendin\u0163ele pie\u0163elor \u015fi de impactul lor posibil asupra firmelor, dar s\u0103 \u015fi \u015ftie cum s\u0103 procedeze dac\u0103 vor fi confrunta\u0163i cu ele.","og_url":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-international-cazuri-analize-probleme\/","og_site_name":"Editura ASE","article_modified_time":"2022-06-11T19:38:07+00:00","og_image":[{"width":400,"height":578,"url":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-content\/uploads\/2022\/06\/978-606-505-167-6.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Timp estimat pentru citire":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/dev.editura.ase.ro\/editura-ase\/#website","url":"https:\/\/dev.editura.ase.ro\/editura-ase\/","name":"Editura ASE","description":"Editura ASE","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dev.editura.ase.ro\/editura-ase\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ro-RO"},{"@type":"WebPage","@id":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-international-cazuri-analize-probleme\/#webpage","url":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-international-cazuri-analize-probleme\/","name":"Marketing interna\u0163ional. Cazuri, analize, probleme - Editura ASE","isPartOf":{"@id":"https:\/\/dev.editura.ase.ro\/editura-ase\/#website"},"datePublished":"2022-06-11T19:38:06+00:00","dateModified":"2022-06-11T19:38:07+00:00","breadcrumb":{"@id":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-international-cazuri-analize-probleme\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-international-cazuri-analize-probleme\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-international-cazuri-analize-probleme\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dev.editura.ase.ro\/editura-ase\/"},{"@type":"ListItem","position":2,"name":""},{"@type":"ListItem","position":3,"name":"Marketing interna\u0163ional. Cazuri, analize, probleme"}]}]}},"lang":"ro","translations":{"ro":7277,"en":12318},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/product\/7277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/comments?post=7277"}],"wp:attachment":[{"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/media?parent=7277"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/product_brand?post=7277"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/product_cat?post=7277"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/product_tag?post=7277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}