{"id":7267,"date":"2022-06-11T21:25:46","date_gmt":"2022-06-11T19:25:46","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=7267"},"modified":"2022-06-11T21:25:46","modified_gmt":"2022-06-11T19:25:46","slug":"sustenabilitate-si-inovare-in-mediul-international-de-afaceri","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/sustenabilitate-si-inovare-in-mediul-international-de-afaceri\/","title":{"rendered":"Sustenabilitate \u015fi inovare \u00een mediul interna\u0163ional de afaceri"},"content":{"rendered":"<p>Lucrarea se adreseaz\u0103 celor care desf\u0103\u015foar\u0103 activit\u0103\u0163i economice la nivel na\u0163ional \u015fi interna\u0163ional, cu prec\u0103dere actualilor \u015fi viitorilor speciali\u015fti \u00een afaceri interna\u0163ionale, \u00eencerc\u00e2nd s\u0103 ofere o prezentare cuprinz\u0103toare a componentelor mediului interna\u0163ional de afaceri, dintr-o perspectiv\u0103 dinamic\u0103 \u015fi evolutiv\u0103.<\/p>\n<p>Prezentarea \u015fi analizarea modului \u00een care for\u0163ele din macromediu afecteaz\u0103 opera\u0163iunile unei companii cu activitate interna\u0163ional\u0103, at\u00e2t pe pia\u0163a \u0163\u0103rii de origine, c\u00e2t \u015fi pe pie\u0163ele \u0163\u0103rilor gazd\u0103, se face pe parcursul a zece capitole, fiecare component\u0103 a macromediului fiind tratat\u0103 pe larg \u00eentr-un capitol separat. Asigurarea sustenabilit\u0103\u0163ii a \u00eenceput deja s\u0103 transforme peisajul competitiv \u015fi for\u0163eaz\u0103 companiile s\u0103 reg\u00e2ndeasc\u0103 produsele, serviciile, procesele \u015fi modelele de afaceri, iar acest lucru necesit\u0103 inovare, considerat\u0103 a fi cheia progresului. Sustenabilitatea este v\u0103zut\u0103 ca fiind noua frontier\u0103 a inov\u0103rii, iar ambele au un impact major asupra mediului de afaceri din ce \u00een ce mai interna\u0163ionalizat.<\/p>\n<p>Lucrarea \u00ee\u015fi propune s\u0103-i antreneze pe cititori prin \u00eembinarea fundamentelor teoretice (concepte, teorii \u015fi instrumente de analiz\u0103) din domeniul mediului interna\u0163ional de afaceri cu aplicarea practic\u0103 (managerial\u0103), orientarea interna\u0163ional\u0103 \u015fi exemple \u015fi studii de caz reale, din experien\u0163a economiilor na\u0163ionale \u015fi a companiilor multina\u0163ionale \u015fi globale.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"_df_book df-lite\" id=\"df_7264\"  _slug=\"sustenabilitate-si-inovare-in-mediul-international-de-afaceri\" data-title=\"sustenabilitate-si-inovare-in-mediul-international-de-afaceri\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_7264 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Sustenabilitate-si-inovare-in-mediul-international-de-afaceri.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Lucrarea se adreseaz\u0103 celor care desf\u0103\u015foar\u0103 activit\u0103\u0163i economice la nivel na\u0163ional \u015fi interna\u0163ional, cu prec\u0103dere actualilor \u015fi viitorilor speciali\u015fti \u00een afaceri interna\u0163ionale, \u00eencerc\u00e2nd s\u0103 ofere o prezentare cuprinz\u0103toare a componentelor mediului interna\u0163ional de afaceri, dintr-o perspectiv\u0103 dinamic\u0103 \u015fi evolutiv\u0103.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[303],"product_tag":[],"class_list":["post-7267","product","type-product","status-publish","product_cat-relatii-economice-internationale","pa_anul-aparitiei-1044","pa_book-author-ana-maria-marinoiu","pa_book-author-alina-irina-popescu","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sustenabilitate \u015fi inovare \u00een mediul interna\u0163ional de afaceri - Editura ASE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/sustenabilitate-si-inovare-in-mediul-international-de-afaceri\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustenabilitate \u015fi inovare \u00een mediul interna\u0163ional de afaceri - Editura ASE\" \/>\n<meta property=\"og:description\" content=\"Lucrarea se adreseaz\u0103 celor care desf\u0103\u015foar\u0103 activit\u0103\u0163i economice la nivel na\u0163ional \u015fi interna\u0163ional, cu prec\u0103dere actualilor \u015fi viitorilor speciali\u015fti \u00een afaceri interna\u0163ionale, \u00eencerc\u00e2nd s\u0103 ofere o prezentare cuprinz\u0103toare a componentelor mediului interna\u0163ional de afaceri, dintr-o perspectiv\u0103 dinamic\u0103 \u015fi evolutiv\u0103.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/sustenabilitate-si-inovare-in-mediul-international-de-afaceri\/\" \/>\n<meta property=\"og:site_name\" content=\"Editura ASE\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-content\/uploads\/2022\/06\/978-606-34-0278-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"396\" \/>\n\t<meta property=\"og:image:height\" content=\"577\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/#website\",\"url\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/\",\"name\":\"Editura ASE\",\"description\":\"Editura ASE\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/sustenabilitate-si-inovare-in-mediul-international-de-afaceri\/#webpage\",\"url\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/sustenabilitate-si-inovare-in-mediul-international-de-afaceri\/\",\"name\":\"Sustenabilitate \u015fi inovare \u00een mediul interna\u0163ional de afaceri - Editura ASE\",\"isPartOf\":{\"@id\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/#website\"},\"datePublished\":\"2022-06-11T19:25:46+00:00\",\"dateModified\":\"2022-06-11T19:25:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/sustenabilitate-si-inovare-in-mediul-international-de-afaceri\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/sustenabilitate-si-inovare-in-mediul-international-de-afaceri\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/sustenabilitate-si-inovare-in-mediul-international-de-afaceri\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sustenabilitate \u015fi inovare \u00een mediul interna\u0163ional de afaceri\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sustenabilitate \u015fi inovare \u00een mediul interna\u0163ional de afaceri - Editura ASE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/sustenabilitate-si-inovare-in-mediul-international-de-afaceri\/","og_locale":"ro_RO","og_type":"article","og_title":"Sustenabilitate \u015fi inovare \u00een mediul interna\u0163ional de afaceri - Editura ASE","og_description":"Lucrarea se adreseaz\u0103 celor care desf\u0103\u015foar\u0103 activit\u0103\u0163i economice la nivel na\u0163ional \u015fi interna\u0163ional, cu prec\u0103dere actualilor \u015fi viitorilor speciali\u015fti \u00een afaceri interna\u0163ionale, \u00eencerc\u00e2nd s\u0103 ofere o prezentare cuprinz\u0103toare a componentelor mediului interna\u0163ional de afaceri, dintr-o perspectiv\u0103 dinamic\u0103 \u015fi evolutiv\u0103.","og_url":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/sustenabilitate-si-inovare-in-mediul-international-de-afaceri\/","og_site_name":"Editura ASE","og_image":[{"width":396,"height":577,"url":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-content\/uploads\/2022\/06\/978-606-34-0278-4.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Timp estimat pentru citire":"2 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/dev.editura.ase.ro\/editura-ase\/#website","url":"https:\/\/dev.editura.ase.ro\/editura-ase\/","name":"Editura ASE","description":"Editura ASE","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dev.editura.ase.ro\/editura-ase\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ro-RO"},{"@type":"WebPage","@id":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/sustenabilitate-si-inovare-in-mediul-international-de-afaceri\/#webpage","url":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/sustenabilitate-si-inovare-in-mediul-international-de-afaceri\/","name":"Sustenabilitate \u015fi inovare \u00een mediul interna\u0163ional de afaceri - Editura ASE","isPartOf":{"@id":"https:\/\/dev.editura.ase.ro\/editura-ase\/#website"},"datePublished":"2022-06-11T19:25:46+00:00","dateModified":"2022-06-11T19:25:46+00:00","breadcrumb":{"@id":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/sustenabilitate-si-inovare-in-mediul-international-de-afaceri\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dev.editura.ase.ro\/editura-ase\/product\/sustenabilitate-si-inovare-in-mediul-international-de-afaceri\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/sustenabilitate-si-inovare-in-mediul-international-de-afaceri\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dev.editura.ase.ro\/editura-ase\/"},{"@type":"ListItem","position":2,"name":""},{"@type":"ListItem","position":3,"name":"Sustenabilitate \u015fi inovare \u00een mediul interna\u0163ional de afaceri"}]}]}},"lang":"ro","translations":{"ro":7267,"en":12301},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/product\/7267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/comments?post=7267"}],"wp:attachment":[{"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/media?parent=7267"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/product_brand?post=7267"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/product_cat?post=7267"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/product_tag?post=7267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}