{"id":7249,"date":"2022-06-11T21:00:59","date_gmt":"2022-06-11T19:00:59","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=7249"},"modified":"2022-06-11T21:00:59","modified_gmt":"2022-06-11T19:00:59","slug":"societate-publicitate-consumator","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/societate-publicitate-consumator\/","title":{"rendered":"Societate, publicitate, consumator"},"content":{"rendered":"<p>\u00cen acest volum cititorul va reg\u0103si probleme legate de psihosociologia consumatorului, publicitate \u015fi de dezvoltare comunitar\u0103 a unui brand \u00een context interna\u0163ional.<\/p>\n<p>Capitolele ofer\u0103 informa\u0163ii \u015fi repere importante privind modul \u00een care s-a concretizat publicitatea \u015fi rela\u0163ia publicitate-consumator pe plan mondial \u015fi \u00een Rom\u00e2nia, cum se dezvolt\u0103 \u015fi care sunt caracteristicile publicit\u0103\u0163ii \u00een mediul online, construc\u0163ia \u015fi elementele specifice brandurilor, stereotipurile de gen \u00een reclamele rom\u00e2ne\u015fti, afi\u015ful \u015fi transform\u0103rile peisajului urban sau rela\u0163ia dintre somn \u015fi consum.<\/p>\n<p>La unicitatea lucr\u0103rii contribuie, \u00een egal\u0103 m\u0103sur\u0103, subiecte precum simbolismul animalelor \u015fi consumerismul, utilizarea animalelor \u00een reclame sau construc\u0163ia \u015fi promovarea unui brand la nivel interna\u0163ional, cum este Geoparcul Dinozaurilor &#8211; \u021aara Ha\u021begului.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"_df_book df-lite\" id=\"df_7246\"  _slug=\"societate-publicitate-consumator\" data-title=\"societate-publicitate-consumator\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_7246 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Societate-publicitate-consumator.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen acest volum cititorul va reg\u0103si probleme legate de psihosociologia consumatorului, publicitate \u015fi de dezvoltare comunitar\u0103 a unui brand \u00een context interna\u0163ional.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[304],"product_tag":[],"class_list":["post-7249","product","type-product","status-publish","product_cat-sociologie-psihosociologie","pa_anul-aparitiei-214","pa_coordonator-octavian-rujoiu","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - 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