{"id":6619,"date":"2022-06-07T16:37:12","date_gmt":"2022-06-07T14:37:12","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=6619"},"modified":"2022-06-08T14:24:27","modified_gmt":"2022-06-08T12:24:27","slug":"diversificarea-si-personalizarea-serviciilor-turistice-in-contextul-globalizarii","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/diversificarea-si-personalizarea-serviciilor-turistice-in-contextul-globalizarii\/","title":{"rendered":"Diversificarea \u015fi personalizarea serviciilor turistice \u00een contextul globaliz\u0103rii"},"content":{"rendered":"<p>Globalizarea, fenomen aflat \u00een plin\u0103 ascensiune, se caracterizeaz\u0103 prin libera circula\u0163ie peste grani\u0163e a persoanelor, tehnologiilor, informa\u0163iilor \u015fi capitalurilor financiare. Ea are consecin\u0163e profunde \u015fi la nivelul activit\u0103\u0163ii turistice deoarece aceasta implic\u0103 deplas\u0103ri ale persoanelor \u00een vederea relax\u0103rii, recre\u0103rii sau pentru afaceri \u015fi, odat\u0103 cu ele, transferuri financiare \u00eentre diferite state ale lumii.<\/p>\n<p>Rom\u00e2nia dispune de bogate \u015fi variate resurse turistice, fapt ce-i ofer\u0103 o mare disponibilitate pentru turism. Valorificarea lor eficient\u0103 \u015fi \u00een interesul economiei na\u0163ionale poate reprezenta o \u015fans\u0103 de dezvoltare a \u0163\u0103rii noastre odat\u0103 cu integrarea \u00een Uniunea European\u0103.<\/p>\n<p>Lucrarea prezent\u0103 a fost elaborat\u0103 \u00een scopul cre\u0103rii unui suport teoretic privind diversificarea \u015fi personalizarea serviciilor turistice pentru to\u0163i cei interesa\u0163i de aceast\u0103 activitate. Aceasta \u00eembin\u0103 ceea ce este cunoscut \u00een acest moment cu ideile inovatoare rezultate din cercetarea de marketing \u00eentreprins\u0103 cu privire la preferin\u0163ele turi\u015ftilor.<\/p>\n<p>Ca suport \u00een privin\u0163a acestor afirma\u0163ii lucrarea cuprinde cinci capitole structurate astfel \u00eenc\u00e2t s\u0103 poat\u0103 fi discutate \u015fi prezentate cele mai noi abord\u0103ri cu solu\u0163ii teoretice \u015fi practice \u00een domeniul serviciilor turistice \u00een contextul fenomenului globaliz\u0103rii.<\/p>\n<p>Consider\u0103m c\u0103 lucrarea contribuie la dezvoltarea cunoa\u015fterii \u015ftiin\u0163ifice \u00een domeniu deoarece abordarea serviciilor turistice din perspectiva personaliz\u0103rii este ceva original, iar realizarea unui ghid pentru managerii din turism \u00een vederea cre\u015fterii competitivit\u0103\u0163ii este un lucru nou \u015fi benefic pentru turismul rom\u00e2nesc, care \u00een acest moment se lupt\u0103 s\u0103 supravie\u0163uiasc\u0103 pe pia\u0163a turistic\u0103 interna\u0163ional\u0103.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"_df_book df-lite\" id=\"df_6616\"  _slug=\"diversificarea-si-personalizarea-serviciilor-turistice-in-contextul-globalizarii\" data-title=\"diversificarea-si-personalizarea-serviciilor-turistice-in-contextul-globalizarii\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_6616 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"enableDownload\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Diversificarea-si-personalizarea-serviciilor-turistice-in-contextul-globalizarii.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Lucrarea prezent\u0103 a fost elaborat\u0103 \u00een scopul cre\u0103rii unui suport teoretic privind diversificarea \u015fi personalizarea serviciilor turistice pentru to\u0163i cei interesa\u0163i de aceast\u0103 activitate. Aceasta \u00eembin\u0103 ceea ce este cunoscut \u00een acest moment cu ideile inovatoare rezultate din cercetarea de marketing \u00eentreprins\u0103 cu privire la preferin\u0163ele turi\u015ftilor.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[307],"product_tag":[],"class_list":["post-6619","product","type-product","status-publish","product_cat-turism-servicii","pa_anul-aparitiei-1195","pa_book-author-andreea-marin-pantelescu","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Diversificarea \u015fi personalizarea serviciilor turistice \u00een contextul globaliz\u0103rii - Editura ASE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/diversificarea-si-personalizarea-serviciilor-turistice-in-contextul-globalizarii\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diversificarea \u015fi personalizarea serviciilor turistice \u00een contextul globaliz\u0103rii - Editura ASE\" \/>\n<meta property=\"og:description\" content=\"Lucrarea prezent\u0103 a fost elaborat\u0103 \u00een scopul cre\u0103rii unui suport teoretic privind diversificarea \u015fi personalizarea serviciilor turistice pentru to\u0163i cei interesa\u0163i de aceast\u0103 activitate. 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