{"id":4983,"date":"2022-05-03T12:37:37","date_gmt":"2022-05-03T10:37:37","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=4983"},"modified":"2022-05-26T12:59:22","modified_gmt":"2022-05-26T10:59:22","slug":"management-inovational","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/management-inovational\/","title":{"rendered":"Management inova\u021bional"},"content":{"rendered":"<p>Lucrarea abordeaz\u0103 inovarea, cu mai multe aspecte ale ei, defini\u0163ia \u015fi no\u0163iunile conexe, transpunerea \u00een activitatea economic\u0103, precum \u015fi spiritul antreprenorial.<\/p>\n<p>Un capitol este dedicat surselor ideilor inovante (cercurile calit\u0103\u0163ii, cutiile de sugestii, Intranetul \u2013 varianta modern\u0103 a cutiilor de sugestii); alt capitol cuprinde diferite tipuri de inova\u0163ii (inova\u0163ia de produs, inova\u0163ia de proces).<\/p>\n<p>Reg\u0103sim \u00een carte at\u00e2t date generale despre rolul omului \u00een procesul de inovare, c\u00e2t \u015fi date specializate referitoare la firm\u0103 \u2013 tr\u0103s\u0103turile firmelor inovante, strategia tehnologic\u0103 a firmei, tehnici utile firmelor inovante (culegerea \u015fi prelucrarea informa\u0163iei externe, organizarea activit\u0103\u0163ii de culegere \u015fi prelucrare a informa\u0163iei, elemente de prognoz\u0103 \u015fi prospectiv\u0103).<\/p>\n<p>Autorii au adus, spre exemplificare, numeroase exemple practice, care, \u00eentr-un mod foarte pl\u0103cut lecturii, pot fi de folos nu doar studen\u0163ilor, ci \u015fi tuturor categoriilor de persoane interesate.<\/p>\n<p>Cartea se \u00eencheie cu informa\u0163ii privind no\u0163iunea de calitate (defini\u0163ie, moduri de realizare) \u015fi activitatea de cercetare-dezvoltare, evaluarea \u015fi costurile activit\u0103\u0163ii de cercetare-dezvoltare.<\/p>\n<div class=\"_df_book df-lite\" id=\"df_4977\"  _slug=\"management-inovational\" data-title=\"management-inovational\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_4977 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/2011-BRATIANU-S.A.-Knowledge-CUPR.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Lucrarea abordeaz\u0103 inovarea, cu mai multe aspecte ale ei, defini\u0163ia \u015fi no\u0163iunile conexe, transpunerea \u00een activitatea economic\u0103, precum \u015fi spiritul antreprenorial.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[299],"product_tag":[],"class_list":["post-4983","product","type-product","status-publish","product_cat-management","pa_anul-aparitiei-1245","pa_book-author-liviu-mihail-baloiu","pa_book-author-corina-frasineanu","pa_book-author-ioan-frasineanu","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - 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