{"id":4601,"date":"2022-04-18T09:58:30","date_gmt":"2022-04-18T07:58:30","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=4601"},"modified":"2022-06-14T08:53:46","modified_gmt":"2022-06-14T06:53:46","slug":"comert-notiuni-fundamentale","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/comert-notiuni-fundamentale\/","title":{"rendered":"Comer\u021b. No\u021biuni fundamentale"},"content":{"rendered":"<p>Comer\u0163ul reprezint\u0103 \u201emotorul\u201d activit\u0103\u0163ii economice. El nu \u00eenseamn\u0103 doar v\u00e2nzarea bunurilor produse, ci reprezint\u0103 o activitate complex\u0103, orientat\u0103 spre satisfacerea nevoilor oamenilor \u015fi spre crearea de noi nevoi. Toate acestea presupun activit\u0103\u0163i complexe de cercetare at\u00e2t a cump\u0103r\u0103torilor poten\u0163iali, c\u00e2t \u015fi a produc\u0103torilor, dar, mai ales, o comunicare eficient\u0103 \u00eentre to\u0163i participan\u0163ii la actele de comer\u0163.<\/p>\n<p>\u00cen prezent, comer\u0163ul se confrunt\u0103 cu provocarea de a g\u0103si un echilibru \u00eentre imaginea de ansamblu a activit\u0103\u0163ii comerciale \u015fi aten\u0163ia la detalii pentru satisfacerea nevoilor, tot mai sofisticate, ale clien\u0163ilor.<\/p>\n<p>Lucrarea de fa\u0163\u0103 se adreseaz\u0103 studen\u0163ilor, \u00een general, \u015fi celor ai Facult\u0103\u0163ii de Business \u015fi Turism, \u00een special, care studiaz\u0103 disciplina \u201eEconomia comer\u0163ului\/Comer\u0163\u201d \u00een anul \u00eent\u00e2i \u015fi doresc s\u0103 aprofundeze no\u0163iunile fundamentale ale comer\u0163ului.<br \/>\nPe parcursul celor nou\u0103 capitole sunt eviden\u0163iate at\u00e2t cadrul conceptual al comer\u0163ului, tipologia sa, c\u00e2t \u015fi aspectele de baz\u0103 privind negocierea comercial\u0103 \u015fi arta comunic\u0103rii pe care trebuie s\u0103 \u015fi-o perfec\u0163ioneze comercian\u0163ii care interac\u0163ioneaz\u0103 cu o larg\u0103 tipologie de clien\u0163i.<\/p>\n<p>Cartea este concis\u0103, u\u015for de citit \u015fi reprezint\u0103 un punct de plecare pentru to\u0163i cei care doresc s\u0103 se familiarizeze cu no\u0163iunile fundamentale ale comer\u0163ului.<\/p>\n<div class=\"_df_book df-lite\" id=\"df_4605\"  _slug=\"comert-notiuni-fundamentale\" data-title=\"comert-notiuni-fundamentale\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_4605 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/comert._notiuni_fundamentale_sseanu_albastroiu_grosu_preview.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Comer\u0163ul reprezint\u0103 \u201emotorul\u201d activit\u0103\u0163ii economice. El nu \u00eenseamn\u0103 doar v\u00e2nzarea bunurilor produse, ci reprezint\u0103 o activitate complex\u0103, orientat\u0103 spre satisfacerea nevoilor oamenilor \u015fi spre crearea de noi nevoi. Toate acestea presupun activit\u0103\u0163i complexe de cercetare at\u00e2t a cump\u0103r\u0103torilor poten\u0163iali, c\u00e2t \u015fi a produc\u0103torilor, dar, mai ales, o comunicare eficient\u0103 \u00eentre to\u0163i participan\u0163ii la actele de comer\u0163.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[280,890],"product_tag":[312,1058],"class_list":["post-4601","product","type-product","status-publish","product_cat-administrarea-afacerilor-comert-stiintele-consumatorului-si-managementul-calitatii","product_cat-noutati","product_tag-administrarea-afacerilor","product_tag-comert","pa_anul-aparitiei-216","pa_book-author-andreea-simona-saseanu","pa_book-author-irina-albastroiu","pa_book-author-raluca-mariana-grosu","first","instock","shipping-taxable","purchasable","product-type-variable","has-default-attributes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comer\u021b. 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