{"id":4589,"date":"2022-04-18T09:43:36","date_gmt":"2022-04-18T07:43:36","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=4589"},"modified":"2022-06-14T08:48:26","modified_gmt":"2022-06-14T06:48:26","slug":"konsumentenverhalten-ausgewahlte-themen-und-fallstudien","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/konsumentenverhalten-ausgewahlte-themen-und-fallstudien\/","title":{"rendered":"Konsumentenverhalten. Ausgew\u00e4hlte Themen und Fallstudien (Comportamentul consumatorilor. Subiecte selectate \u0219i studii de caz)"},"content":{"rendered":"<p>Obiectivul acestei c\u0103r\u021bi este s\u0103 prezinte, \u00een limba german\u0103, principalele elemente teoretice \u0219i o serie de studii de caz \u0219i cercet\u0103ri privind comportamentul de consum, realizate \u00een Rom\u00e2nia.<\/p>\n<p>Lucrarea este structurat\u0103 logic \u0219i dezvolt\u0103 \u00een mod cuprinz\u0103tor tematica propus\u0103, fiind scris\u0103 \u00eentr-un mod riguros \u0219i corect din punct de vedere \u0219tiin\u021bific. Termenii specifici comportamentului de consum sunt bine defini\u021bi \u0219i explica\u021bi; sunt prezentate teoriile \u0219i opiniile fundamentale existente \u00een literatura de specialitate, despre diverse modele din domeniul comportamentului de consum \u0219i metodele de m\u0103surare a acestora.<\/p>\n<p>Aceast\u0103 carte este destinat\u0103 studen\u021bilor de la Facultatea de Administrarea Afacerilor, cu predare \u00een limbi str\u0103ine, din cadrul ASE Bucure\u0219ti, dar \u0219i altor studen\u021bi.<\/p>\n<p>Das Ziel dieses Buches ist es die Wichtigsten theoretischen Konzepten und realisierten Studien und Forschungen im Bereich des Konsumentenverhaltens, in deutscher Sprache zusammenzufassen. Diese Buch soll als Lehrmaterial und Forschungsbeispiel, haupts\u00e4chlich f\u00fcr die Studenten von der Fakult\u00e4t f\u00fcr Betriebswirtschaftslehre, mit Unterricht in Fremdsprachen (FABIZ), im Rahmen der Wirtschaftsuniversit\u00e4t Bukarest (Academia de Studii Economice din Bucuresti) aber auch f\u00fcr andere Studenten dienen. Die Forschungen und Fallstudien pr\u00e4sentiert in diesem Buch, wurden im Laufe der Jahre realisiert, mit dem Ziel neue und innovative Einsichten in das Konsumentenerhalten zu erzielen. Es beinhaltet zwei theoretische Kapitel und acht Kapitel mit Fallstudien und Forschungen zu unterschiedlichen Themen betreffend das Konsumentenverhalten.<\/p>\n<div class=\"_df_book df-lite\" id=\"df_4591\"  _slug=\"konsumentenverhalten-ausgewahlte-themen-und-fallstudien\" data-title=\"konsumentenverhalten-ausgewahlte-themen-und-fallstudien-comportamentul-consumatorilor-subiecte-selectate-si-studii-de-caz\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_4591 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/konsumentenverhalten_pelau_preview.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Obiectivul acestei c\u0103r\u021bi este s\u0103 prezinte, \u00een limba german\u0103, principalele elemente teoretice \u0219i o serie de studii de caz \u0219i cercet\u0103ri privind comportamentul de consum, realizate \u00een Rom\u00e2nia.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[1179],"product_tag":[312],"class_list":["post-4589","product","type-product","status-publish","product_cat-administrarea-afacerilor-in-limbi-straine-carti-aparute-2015-2020","product_tag-administrarea-afacerilor","pa_anul-aparitiei-1044","pa_book-author-corina-pelau","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Konsumentenverhalten. 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