{"id":3222,"date":"2022-03-23T10:26:31","date_gmt":"2022-03-23T10:26:31","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=3222"},"modified":"2024-05-28T13:37:32","modified_gmt":"2024-05-28T11:37:32","slug":"kurt-lewin-viata-si-cercetarile-in-managementul-schimbarii","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/kurt-lewin-viata-si-cercetarile-in-managementul-schimbarii\/","title":{"rendered":"Kurt Lewin: via\u021ba \u0219i cercet\u0103rile \u00een managementul schimb\u0103rii"},"content":{"rendered":"<p>Cartea este o prezentare a managementului schimb\u0103rii a\u0219a cum a fost el \u00een\u021beles \u0219i fundamentat de c\u0103tre Kurt Lewin, om de \u0219tiin\u021b\u0103 german, emigrat \u00een Statele Unite ale Americii \u00een perioada interbelic\u0103, unul dintre primii cercet\u0103tori care s-au preocupat intensiv de teme care aveau s\u0103 devin\u0103 principii ale managementului \u0219tiin\u021bific a\u0219a cum \u00eel cunoa\u0219tem ast\u0103zi. Printre aceste teme se num\u0103ra dezvoltarea organiza\u021bional\u0103, teoria c\u00e2mpurilor sociale, conceptul de schimbare social\u0103 \u0219i, nu \u00een ultimul r\u00e2nd, modelul celor trei pa\u0219i ai schimb\u0103rii, gra\u021bie c\u0103ruia Lewin \u0219i-a f\u0103cut un renume \u00een \u0219tiin\u021ba mondial\u0103.<\/p>\n<p>Cartea, conceput\u0103 ca suport didactic pentru cursul Managementul schimb\u0103rii, se adreseaz\u0103, \u00een principal, studen\u021bilor din anul al doilea al ciclului de licen\u021b\u0103, sec\u021bia cu predare \u00een limba englez\u0103. Cu toate acestea, cartea nu este un simplu manual \u0219tiin\u021bific, ci \u0219i o lucrare de interes general, prin prisma structurii sale. Cartea \u00ee\u0219i propune s\u0103 scoat\u0103 \u00een eviden\u021b\u0103 modelul celor trei pa\u0219i ai schimb\u0103rii, \u00eens\u0103 face aceasta trec\u00e2nd prin \u00eentreaga oper\u0103 a lui Kurt Lewin, autorul c\u0103r\u021bii sus\u021bin\u00e2nd \u00eenc\u0103 din introducere c\u0103 \u00een\u021belegerea modelului \u0219i a conceptelor de schimbare (social\u0103) nu este posibil\u0103 f\u0103r\u0103 a \u00een\u021belege, \u00een prealabil, ceea ce i-a influen\u021bat via\u021ba lui Lewin, astfel \u00eenc\u00e2t l-a f\u0103cut s\u0103 se intereseze, \u00een cercet\u0103rile sale, de modelele schimb\u0103rii sociale. Astfel, cartea devine \u0219i o lucrare biografic\u0103 a lui Kurt Lewin, primele dou\u0103 capitole fiind dedicate vie\u021bii \u0219i operei sale: de la un copil crescut \u00eentr-un sat,la un licean \u00een Berlin, mai apoi student al Universit\u0103\u021bii Humboldt \u0219i, ulterior, lector la Institutul Psihologic al aceleia\u0219i institu\u021bii p\u00e2n\u0103 la emigrarea \u00een Statele Unite ale Americii \u0219i cariera didactic\u0103 la universit\u0103\u021bi de peste ocean.<\/p>\n<p style=\"text-align: justify;\">Dup\u0103 aceste perspective private \u0219i profesionale asupra vie\u021bii \u0219i cercet\u0103rii lui Lewin, cartea continu\u0103 cu prezentarea principalelor metode de lucru \u0219i concepte \u0219tiin\u021bifice descoperite de Lewin, cele care, spre sf\u00e2r\u0219itul vie\u021bii, aveau s\u0103 \u00eei direc\u021bioneze aten\u021bia c\u0103tre gestionarea schimb\u0103rilor sociale. Conceptele sunt prezentate \u00eentr-o ordine cronologic\u0103, conforma momentelor \u00een care Lewin le-a utilizat \u00een via\u021b\u0103: teoria c\u00e2mpurilor, psihologia Gestalt, cercetarea-ac\u021biune, dezvoltarea organiza\u021bional\u0103, dinamica grupurilor, rnodelul c\u00e2mpului de for\u021be, iar, \u00een final, modelul celor trei pa\u0219i ai schimb\u0103rii. Parcurgerea tuturor acestor concepte se dovede\u0219te util\u0103. Chiar dac\u0103, la prima vedere, ele nu par a avea leg\u0103tur\u0103 direct\u0103 cu transformarea organiza\u021bional\u0103 (a afacerilor), asupra c\u0103reia se bate moned\u0103 \u00een business-ul modern, autorul c\u0103r\u021bii subliniaz\u0103 c\u0103, la urma urmei, chiar dac\u0103 vorbim de schimbare \u00eentr-o organiza\u021bie sau \u00eentr-o companie, aceasta trebuie s\u0103 vin\u0103 de la angajat, s\u0103 fie efectuat\u0103, \u00een ultim\u0103 instan\u021b\u0103, de c\u0103tre om. Chiar dac\u0103 vorbim de schimbarea \u00een afaceri, tot omul este cel care face schimbarea, iar, de aceea, \u00een\u021belegerea unor no\u021biuni de psihologie sau sociologie a schimb\u0103rii, a\u0219a cum Ie-a g\u00e2ndit Kurt Lewin, sunt necesare.<\/p>\n<div class=\"_df_book df-lite\" id=\"df_4504\"  _slug=\"kurt-lewin-viata-si-cercetarile-in-managementul-schimbarii\" data-title=\"kurt-lewin-viata-si-cercetarile-in-managementul-schimbarii\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_4504 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/2020_rosca_kurt_lewin_viata_preview.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Cartea este o prezentare a managementului schimb\u0103rii a\u0219a cum a fost el \u00een\u021beles \u0219i fundamentat de c\u0103tre Kurt Lewin, om de \u0219tiin\u021b\u0103 german, emigrat \u00een Statele Unite ale Americii \u00een perioada interbelic\u0103, unul dintre primii cercet\u0103tori care s-au preocupat intensiv de teme care aveau s\u0103 devin\u0103 principii ale managementului \u0219tiin\u021bific a\u0219a cum \u00eel cunoa\u0219tem ast\u0103zi. Printre aceste teme se num\u0103ra dezvoltarea organiza\u021bional\u0103, teoria c\u00e2mpurilor sociale, conceptul de schimbare social\u0103 \u0219i, nu \u00een ultimul r\u00e2nd, modelul celor trei pa\u0219i ai schimb\u0103rii, gra\u021bie c\u0103ruia Lewin \u0219i-a f\u0103cut un renume \u00een \u0219tiin\u021ba mondial\u0103.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[280,890],"product_tag":[312,314],"class_list":["post-3222","product","type-product","status-publish","product_cat-administrarea-afacerilor-comert-stiintele-consumatorului-si-managementul-calitatii","product_cat-noutati","product_tag-administrarea-afacerilor","product_tag-cele-mai-vandute","pa_anul-aparitiei-215","pa_book-author-vlad-i-rosca","first","instock","shipping-taxable","purchasable","product-type-variable","has-default-attributes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kurt Lewin: via\u021ba \u0219i cercet\u0103rile \u00een managementul schimb\u0103rii - Editura ASE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/kurt-lewin-viata-si-cercetarile-in-managementul-schimbarii\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kurt Lewin: via\u021ba \u0219i cercet\u0103rile \u00een managementul schimb\u0103rii - Editura ASE\" \/>\n<meta property=\"og:description\" content=\"Cartea este o prezentare a managementului schimb\u0103rii a\u0219a cum a fost el \u00een\u021beles \u0219i fundamentat de c\u0103tre Kurt Lewin, om de \u0219tiin\u021b\u0103 german, emigrat \u00een Statele Unite ale Americii \u00een perioada interbelic\u0103, unul dintre primii cercet\u0103tori care s-au preocupat intensiv de teme care aveau s\u0103 devin\u0103 principii ale managementului \u0219tiin\u021bific a\u0219a cum \u00eel cunoa\u0219tem ast\u0103zi. 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