{"id":3218,"date":"2022-03-23T10:22:33","date_gmt":"2022-03-23T10:22:33","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=3218"},"modified":"2024-05-28T13:39:49","modified_gmt":"2024-05-28T11:39:49","slug":"kurt-lewin-sein-leben-und-die-change-management-forschung","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/kurt-lewin-sein-leben-und-die-change-management-forschung\/","title":{"rendered":"Kurt Lewin, Sein Leben und die Change Management Forschung"},"content":{"rendered":"<p>Pentru cercet\u0103torii academici \u0219i pentru oamenii de \u0219tiin\u021b\u0103, Kurt Lewin este, probabil, cel mai bine re\u021binut gra\u021bie modelului s\u0103u de schimbare \u00een trei pa\u0219i, care reprezint\u0103 o baz\u0103 solid\u0103 a managementului schimb\u0103rilor. Lewin a \u00eenceput s\u0103 lucreze la model spre sf\u00e2r\u0219itul vie\u021bii sale ca sinopsis al descoperirilor \u0219tiin\u021bifice anterioare, suger\u00e2nd c\u0103 orice schimbare de succes trebuie s\u0103 treac\u0103 prin trei etape: dezghe\u021bul (ruperea de a\u0219a-numitul <em>status quo<\/em>), modificarea (sau schimbarea efectiv\u0103; desp\u0103r\u021birea de starea ini\u021bial\u0103 \u0219i mi\u0219carea c\u0103tre o nou\u0103 condi\u021bie) \u0219i \u00eenghe\u021bul (consolidarea schimb\u0103rii efectuate). Gra\u021bie simplit\u0103\u021bii sale, modelul a fost utilizat la scar\u0103 larg\u0103 de c\u0103tre profesioni\u0219tii din managementul schimb\u0103rilor. Cu toate acestea, ca o necinstit\u0103 glum\u0103 a sor\u021bii, ini\u021bial, Lewin nu a inten\u021bionat cu adev\u0103rat ca modelul s\u0103 arate ceea ce ulterior a ajuns s\u0103 reprezinte. Modelul a fost prezentat pentru prima dat\u0103 \u00een \u201e<em>Frontiers in Group Dynamics: I. Concept, method and reality in social science; social equilibria and social change<\/em>\u201d, un articol de cercetare publicat \u00een jurnalul <em>Human Relations<\/em> \u00een iunie 1947, dup\u0103 ce Lewin se stinsese din via\u021b\u0103 la 11 februarie \u00een acela\u0219i an. \u00cen articol, Lewin \u0219i-a prezentat c\u00e2teva dintre principalele idei referitoare la schimbarea social\u0103, f\u0103r\u0103, \u00eens\u0103, a considera modelul ca acel instrument de gestionare a schimb\u0103rii ce avea s\u0103 devin\u0103 peste ani. Ne putem doar \u00eentreba ce s-ar fi putut \u00eent\u00e2mpla dac\u0103 Lewin nu ar fi suferit atacul de cord care i-a cauzat moartea timpurie: ce clarific\u0103ri ar mai fi putut el aduce modelului pe care tocmai \u00eel propunea?; \u00een ce direc\u021bie s-ar fi \u00eendreptat managementul schimb\u0103rii \u0219i cum ar fi ar\u0103tat el ast\u0103zi dac\u0103 Lewin ar mai fi avut timp s\u0103 adauge clarific\u0103ri operei sale? \u00cen schimb, ceea ce s-a \u00eent\u00e2mplat, a fost c\u0103 al\u021bi oameni de \u0219tiin\u021b\u0103, colegi de breasl\u0103, au preluat modelul lui Lewin \u0219i, \u00eentr-un fel de <em>folclor<\/em> \u0219tiin\u021bific, fiecare dintre ei i-a ad\u0103ugat c\u00e2teva dintre propriile idei. A\u0219a a ap\u0103rut \u201e<em>modelul lui Lewin<\/em>\u201d, folosit ast\u0103zi \u00een administrarea afacerilor pentru gestionarea schimb\u0103rilor, de\u0219i inten\u021bia lui Lewin nu a fost neap\u0103rat ca acest model s\u0103 fie destinat afacerilor. Ceea ce Lewin a propus a fost un model prototip pentru un mai bun control al schimb\u0103rii sociale \u00een ansamblul ei. C\u0103 modelul s-a \u00eendreptat ulterior mai mult c\u0103tre mediul de afaceri, a fost \u00een afara controlului lui Lewin.<\/p>\n<p>Scopul acestei c\u0103r\u021bi de management al schimb\u0103rii este s\u0103 cerceteze modelul de schimbare \u00een trei pa\u0219i, \u00eens\u0103 nu izolat, ci leg\u00e2ndu-l de via\u021ba lui Kurt Lewin, pentru a \u00een\u021belege mai bine care au fost evenimentele care i-au modelat g\u00e2ndirea \u0219i comportamentul acestuia din urm\u0103, determin\u00e2ndu-l s\u0103 \u00ee\u0219i aplece aten\u021bia asupra studiului schimb\u0103rilor sociale, de care economia \u0219i mediul de afaceri au \u0219tiut s\u0103 profite ulterior. Ceea ce reiese este o lucrare biografic\u0103 despre Kurt Lewin, at\u00e2t din perspectiv\u0103 personal\u0103 (via\u021ba privat\u0103 \u0219i rela\u021biile de familie), c\u00e2t \u0219i public\u0103 (cariera \u0219tiin\u021bific\u0103 \u0219i traseul profesional). Felurile \u00een care Lewin a g\u00e2ndit \u0219i a muncit nu pot fi \u00een\u021belese pe deplin f\u0103r\u0103 a \u021bine cont de experien\u021bele profunde \u0219i, cel mai adesea, ostile, prin care acesta a trecut \u00een scurta sa via\u021b\u0103: Primul R\u0103zboi Mondial, anii \u201820 furibunzi, Marea Depresiune, Nazismul, Holocaustul, respectiv al Doilea R\u0103zboi Mondial, toate \u0219i-au l\u0103sat amprentele asupra g\u00e2ndirii lui Lewin.<\/p>\n<div class=\"_df_book df-lite\" id=\"df_4513\"  _slug=\"kurt-lewin-sein-leben-und-die-change-management-forschung\" data-title=\"kurt-lewin-sein-leben-und-die-change-management-forschung\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_4513 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/rosca_kurt_lewin_germana_preview.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Kurt Lewin este, probabil, cel mai bine re\u021binut gra\u021bie modelului s\u0103u de schimbare \u00een trei pa\u0219i, care reprezint\u0103 o baz\u0103 solid\u0103 a managementului schimb\u0103rilor. Lewin a \u00eenceput s\u0103 lucreze la model spre sf\u00e2r\u0219itul vie\u021bii sale ca sinopsis al descoperirilor \u0219tiin\u021bifice anterioare, suger\u00e2nd c\u0103 orice schimbare de succes trebuie s\u0103 treac\u0103 prin trei etape: dezghe\u021bul (ruperea de a\u0219a-numitul <em>status quo<\/em>), modificarea (sau schimbarea efectiv\u0103; desp\u0103r\u021birea de starea ini\u021bial\u0103 \u0219i mi\u0219carea c\u0103tre o nou\u0103 condi\u021bie) \u0219i \u00eenghe\u021bul (consolidarea schimb\u0103rii efectuate). Gra\u021bie simplit\u0103\u021bii sale, modelul a fost utilizat la scar\u0103 larg\u0103 de c\u0103tre profesioni\u0219tii din managementul schimb\u0103rilor. Cu toate acestea, inten\u021bia lui Lewin nu a fost neap\u0103rat ca acest model s\u0103 fie destinat afacerilor. Ceea ce Lewin a propus a fost un model prototip pentru un mai bun control al schimb\u0103rii sociale \u00een ansamblul ei.<\/p>\n<p>&nbsp;<\/p>\n<p>Aceast\u0103 carte reprezint\u0103 traducerea \u00een limba german\u0103 a c\u0103r\u021bii \u201eKurt Lewin. Via\u021ba \u0219i cercet\u0103rile \u00een managementul schimb\u0103rii\u201d a domnului profesor Vlad I. Ro\u0219ca.<\/p>\n<p>&nbsp;<\/p>\n<p>.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[1179,890],"product_tag":[312,314],"class_list":["post-3218","product","type-product","status-publish","product_cat-administrarea-afacerilor-in-limbi-straine-carti-aparute-2015-2020","product_cat-noutati","product_tag-administrarea-afacerilor","product_tag-cele-mai-vandute","pa_anul-aparitiei-215","pa_book-author-vlad-i-rosca","first","instock","shipping-taxable","purchasable","product-type-variable","has-default-attributes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kurt Lewin, Sein Leben und die Change Management Forschung - Editura ASE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/kurt-lewin-sein-leben-und-die-change-management-forschung\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kurt Lewin, Sein Leben und die Change Management Forschung - Editura ASE\" \/>\n<meta property=\"og:description\" content=\"Kurt Lewin este, probabil, cel mai bine re\u021binut gra\u021bie modelului s\u0103u de schimbare \u00een trei pa\u0219i, care reprezint\u0103 o baz\u0103 solid\u0103 a managementului schimb\u0103rilor. Lewin a \u00eenceput s\u0103 lucreze la model spre sf\u00e2r\u0219itul vie\u021bii sale ca sinopsis al descoperirilor \u0219tiin\u021bifice anterioare, suger\u00e2nd c\u0103 orice schimbare de succes trebuie s\u0103 treac\u0103 prin trei etape: dezghe\u021bul (ruperea de a\u0219a-numitul status quo), modificarea (sau schimbarea efectiv\u0103; desp\u0103r\u021birea de starea ini\u021bial\u0103 \u0219i mi\u0219carea c\u0103tre o nou\u0103 condi\u021bie) \u0219i \u00eenghe\u021bul (consolidarea schimb\u0103rii efectuate). Gra\u021bie simplit\u0103\u021bii sale, modelul a fost utilizat la scar\u0103 larg\u0103 de c\u0103tre profesioni\u0219tii din managementul schimb\u0103rilor. Cu toate acestea, inten\u021bia lui Lewin nu a fost neap\u0103rat ca acest model s\u0103 fie destinat afacerilor. Ceea ce Lewin a propus a fost un model prototip pentru un mai bun control al schimb\u0103rii sociale \u00een ansamblul ei.  &nbsp;  Aceast\u0103 carte reprezint\u0103 traducerea \u00een limba german\u0103 a c\u0103r\u021bii \u201eKurt Lewin. Via\u021ba \u0219i cercet\u0103rile \u00een managementul schimb\u0103rii\u201d a domnului profesor Vlad I. 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