{"id":16222,"date":"2025-06-03T12:33:40","date_gmt":"2025-06-03T10:33:40","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=16222"},"modified":"2025-06-03T12:36:22","modified_gmt":"2025-06-03T10:36:22","slug":"inovatia-si-excelenta-in-afaceri","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/inovatia-si-excelenta-in-afaceri\/","title":{"rendered":"Inova\u021bia \u0219i excelen\u0163a \u00een afaceri"},"content":{"rendered":"<p>Aceast\u0103 lucrare are la baz\u0103 teza de doctorat, cu titlul <em>Rolul inova\u021biei \u0219i excelen\u021bei \u00een afaceri \u00een succesul de pia\u021b\u0103 al companiilor \u00eentr-un mediu competitiv global<\/em>, elaborat\u0103 sub coordonarea \u0219tiin\u021bific\u0103 a dnei prof. univ. dr. Rodica Pamfilie (conduc\u0103tor principal de doctorat) \u0219i a dlui prof. univ. dr. Cristinel Vasiliu (conduc\u0103tor de doctorat \u00een cotutel\u0103), sus\u021binut\u0103 \u00een cadrul Academiei de Studii Economice din Bucure\u0219ti \u00een 13 septembrie 2023.<\/p>\n<p>\u00cen opinia autoarei, \u00een viitorul care se \u00eentrez\u0103re\u0219te destul de incert \u0219i cu perturb\u0103ri masive ale vie\u021bii economice \u0219i sociale, inova\u021bia nu a fost niciodat\u0103 at\u00e2t de important\u0103 \u0219i nu vor putea rezista pe pia\u021b\u0103 dec\u00e2t organiza\u021biile care se vor caracteriza printr-o cultur\u0103 puternic\u0103 de inovare potrivit\u0103, capabil\u0103 s\u0103 genereze rezultatele a\u0219teptate, transpus\u0103 \u00eentr-o strategie bine definit\u0103 \u0219i fundamentat\u0103, sus\u021binut\u0103 de un mediu de lucru stimulativ, \u00een care angaja\u021bii s\u0103 se simt\u0103 liberi \u00een prezentarea ideilor \u0219i propriei imagina\u021bii, sus\u021binu\u021bi \u0219i sprijini\u021bi de echipa de management, \u00een condi\u021biile unei orient\u0103ri ferme spre calitate \u0219i excelen\u021b\u0103.<\/p>\n<p>Pornind de la considerentele de mai sus \u0219i de la perenitatea \u0219i importan\u021ba ambelor concepte \u00een perioada contemporan\u0103, aceast\u0103 lucrare \u00eencearc\u0103 s\u0103 aprofundeze ambele no\u021biuni (inovare \u0219i calitate). Pentru aceasta, s-a realizat at\u00e2t o <em>cercetare de natur\u0103 calitativ\u0103 <\/em>(proiec\u021bii, percep\u021bii, fapte), c\u00e2t \u0219i una de <em>natur\u0103 cantitativ\u0103 <\/em>(folosirea informa\u021biilor numerice).<\/p>\n<p>&nbsp;<\/p>\n<div class=\"_df_book df-lite\" id=\"df_16223\"  _slug=\"inovatia-si-excelenta-in-afaceri\" data-title=\"inovatia-si-excelenta-in-afaceri\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_16223 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/2024-SARBU-Inovatia-ex-afaceri-CUPRINS.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen opinia autoarei, \u00een viitorul care se \u00eentrez\u0103re\u0219te destul de incert \u0219i cu perturb\u0103ri masive ale vie\u021bii economice \u0219i sociale, inova\u021bia nu a fost niciodat\u0103 at\u00e2t de important\u0103 \u0219i nu vor putea rezista pe pia\u021b\u0103 dec\u00e2t organiza\u021biile care se vor caracteriza printr-o cultur\u0103 puternic\u0103 de inovare potrivit\u0103, capabil\u0103 s\u0103 genereze rezultatele a\u0219teptate, transpus\u0103 \u00eentr-o strategie bine definit\u0103 \u0219i fundamentat\u0103, sus\u021binut\u0103 de un mediu de lucru stimulativ, \u00een care angaja\u021bii s\u0103 se simt\u0103 liberi \u00een prezentarea ideilor \u0219i propriei imagina\u021bii, sus\u021binu\u021bi \u0219i sprijini\u021bi de echipa de management, \u00een condi\u021biile unei orient\u0103ri ferme spre calitate \u0219i excelen\u021b\u0103.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[280],"product_tag":[],"class_list":["post-16222","product","type-product","status-publish","product_cat-administrarea-afacerilor-comert-stiintele-consumatorului-si-managementul-calitatii","pa_anul-aparitiei-11128","pa_book-author-maria-alexandra-sarbu","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - 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