{"id":15944,"date":"2025-01-27T10:12:20","date_gmt":"2025-01-27T08:12:20","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=15944"},"modified":"2025-10-06T13:07:38","modified_gmt":"2025-10-06T11:07:38","slug":"managementul-inovarii-si-design-in-afaceri","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/managementul-inovarii-si-design-in-afaceri\/","title":{"rendered":"Managementul inov\u0103rii \u0219i design \u00een afaceri"},"content":{"rendered":"<p>Cartea prezint\u0103 no\u021biuni teoretice fundamentale pentru managementul inov\u0103rii \u00een afaceri, explic\u00e2nd defini\u021bii, clasific\u0103ri, tipologii, surse, modele de inovare \u0219i mecanisme de m\u0103surare a performan\u021bei. Inovarea presupune mai mult dec\u00e2t simple idei, cuno\u0219tin\u021be \u0219i experien\u021be noi. Inovarea se realizeaz\u0103 prin oameni \u0219i procese bine gestionate, parte a unui plan de ac\u021biune, ce necesit\u0103 g\u00e2ndire strategic\u0103, design \u0219i tehnici potrivite pentru a ob\u021bine rezultate coerente, previzibile \u0219i durabile. Toate acestea sunt posibile prin adoptarea unui model de inovare potrivit, \u00een carte fiind prezentate: inovarea deschisp, inovarea radicalp, inovarea agil\u0103, inovarea <em>lean<\/em>, inovarea modelului de business, design thinking. \u00cen \u00eencheiere sunt prezentate megatrenduri \u0219i perspective asupra viitoarelor tehnologii care vor schimba lumea. Similar unei p\u0103p\u0103dii, modelul de inovare al unei companii trebuie s\u0103 fie flexibil, deschis surselor externe \u0219i agil pentru a asigura continuitatea procesului de inovare.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"_df_book df-lite\" id=\"df_15952\"  _slug=\"managementul-inovarii-si-design-in-afaceri\" data-title=\"managementul-inovarii-si-design-in-afaceri\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_15952 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/2024-BUMBAC-sa-Managm-inovarii-design-afaceri-CUPRINS.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Cartea prezint\u0103 no\u021biuni teoretice fundamentale pentru managementul inov\u0103rii \u00een afaceri, explic\u00e2nd defini\u021bii, clasific\u0103ri, tipologii, surse, modele de inovare \u0219i mecanisme de m\u0103surare a performan\u021bei.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[280,289],"product_tag":[],"class_list":["post-15944","product","type-product","status-publish","product_cat-administrarea-afacerilor-comert-stiintele-consumatorului-si-managementul-calitatii","product_cat-economie-si-politici-economice","pa_anul-aparitiei-11128","pa_book-author-robert-bumbac-rodica-pamfilie-roxana-procopie-smaranda-giusca-maria-cristina-iorgulescu","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - 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