{"id":15867,"date":"2024-10-28T15:03:45","date_gmt":"2024-10-28T13:03:45","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=15867"},"modified":"2025-10-06T13:11:30","modified_gmt":"2025-10-06T11:11:30","slug":"sustenabilitate-si-inovare-in-mediul-international-de-afaceri-editia-a-ii-a-revizuita","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/sustenabilitate-si-inovare-in-mediul-international-de-afaceri-editia-a-ii-a-revizuita\/","title":{"rendered":"Sustenabilitate \u015fi inovare \u00een mediul interna\u0163ional de afaceri, Edi\u021bia a II-a revizuit\u0103"},"content":{"rendered":"<p>Cartea se adreseaz\u0103 celor care desf\u0103\u0219oar\u0103 activit\u0103\u021bi economice la nivel na\u021bional \u0219i interna\u021bional, cu prec\u0103dere actualilor \u0219i viitorilor speciali\u0219ti \u00een afaceri interna\u021bionale, \u00eencerc\u00e2nd s\u0103 ofere o prezentare cuprinz\u0103toare a componentelor mediului interna\u021bional de afaceri, dintr-o perspectiv\u0103 dinamic\u0103 \u0219i evolutiv\u0103.<\/p>\n<p>Prezentarea \u0219i analizarea modului \u00een care for\u021bele din macromediu afecteaz\u0103 opera\u021biunile unei companii cu activitate interna\u021bional\u0103, at\u00e2t pe pia\u021ba \u021b\u0103rii de origine, c\u00e2t \u0219i pe pie\u021bele \u021b\u0103rilor gazd\u0103, se face pe parcursul a nou\u0103 capitole, fiecare component\u0103 a macromediului fiind tratat\u0103 pe larg, \u00eentr-un capitol separat. Asigurarea sustenabilit\u0103\u021bii a \u00eenceput deja s\u0103 transforme peisajul competitiv \u0219i for\u021beaz\u0103 companiile s\u0103 reg\u00e2ndeasc\u0103 produsele, serviciile, procesele \u0219i modelele de afaceri, iar acest lucru necesit\u0103 inovare, considerat\u0103 a fi cheia progresului. Sustenabilitatea este v\u0103zut\u0103 ca fiind noua frontier\u0103 a inov\u0103rii, iar ambele au un impact major asupra mediului de afaceri din ce \u00een ce mai interna\u021bionalizat.<\/p>\n<p>Lucrarea \u00eembin\u0103 fundamentele teoretice (concepte, teorii \u0219i instrumente de analiz\u0103) din domeniul mediului interna\u021bional de afaceri cu aplicarea practic\u0103 (managerial\u0103), orientarea interna\u021bional\u0103 \u0219i exemple \u0219i studii de caz reale, din experien\u021ba economiilor na\u021bionale \u0219i a companiilor multina\u021bionale \u0219i globale.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"_df_thumb \" id=\"df_15870\"  _slug=\"sustenabilitate-si-inovare-in-mediul-international-de-afaceri-editia-a-ii-a-revizuita\" data-title=\"sustenabilitate-si-inovare-in-mediul-international-de-afaceri-editia-a-ii-a-revizuita\" wpoptions=\"true\" thumbtype=\"\" >Sustenabilitate \u015fi inovare \u00een mediul interna\u0163ional de afaceri, Edi\u021bia a II-a revizuit\u0103<\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_15870 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/2024-Marinoiu-Popescu_Sustenabilitate-ed2-CUPRINS.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Lucrarea \u00eembin\u0103 fundamentele teoretice (concepte, teorii \u0219i instrumente de analiz\u0103) din domeniul mediului interna\u021bional de afaceri cu aplicarea practic\u0103 (managerial\u0103), orientarea interna\u021bional\u0103 \u0219i exemple \u0219i studii de caz reale, din experien\u021ba economiilor na\u021bionale \u0219i a companiilor multina\u021bionale \u0219i globale.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[303],"product_tag":[],"class_list":["post-15867","product","type-product","status-publish","product_cat-relatii-economice-internationale","pa_anul-aparitiei-11128","pa_book-author-alina-irina-popescu","pa_book-author-ana-maria-marinoiu","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - 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