{"id":15119,"date":"2023-10-03T08:14:39","date_gmt":"2023-10-03T06:14:39","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=15119"},"modified":"2023-10-03T09:33:31","modified_gmt":"2023-10-03T07:33:31","slug":"fashion-marketing-%e2%88%92-concepte-teoretice-si-studii-de-caz","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/fashion-marketing-%e2%88%92-concepte-teoretice-si-studii-de-caz\/","title":{"rendered":"Fashion marketing \u2212 concepte teoretice \u015fi studii de caz"},"content":{"rendered":"<p>Cartea\u00a0<strong><em>Fashion marketing \u2212 concepte teoretice \u015fi studii de caz<\/em><\/strong>\u00a0abordeaz\u0103 un domeniu de maxim\u0103 actualitate\u00a0\u0219i care va prezenta un interes deosebit pentru sistemul educa\u021bional\u00a0\u0219i industria modei din Rom\u00e2nia.<\/p>\n<p>Autorul introduce concepte de specialitate \u00een limbajul acestui domeniu, baz\u00e2ndu-se pe studierea literaturii\u00a0\u0219tiin\u021bifice interna\u021bionale, prin consultarea celor mai recente statistici la nivel european\u00a0\u0219i mondial, corel\u00e2nd aplicabilitatea lor \u00een practica din Rom\u00e2nia.<\/p>\n<p>Lucrarea este structurat\u0103 \u00een dou\u0103 p\u0103r\u021bi: Partea I, intitulat\u0103 <em>\u201e<strong>Fashion marketing <\/strong>\u2212<strong> concepte aplicabile din domeniul comunic\u0103rii integrate de marketing prin re<\/strong><\/em><strong><em>\u021b<\/em><\/strong><strong><em>ele sociale online\u00a0<\/em><\/strong><strong><em>\u0219<\/em><\/strong><strong><em>i re<\/em><\/strong><strong><em>\u021b<\/em><\/strong><strong><em>ele mobile<\/em><\/strong><em>\u201d<\/em>, care include patru capitole, ce au ca scop definirea unor concepte teoretice \u0219i oferirea de informa\u021bii privind comunicarea, comportamentul clien\u021bilor \u0219i marketingul modei, \u0219i Partea a II-a, intitulat\u0103 <em>\u201e<strong>Cercetarea <\/strong><\/em><strong><em>\u0219<\/em><\/strong><strong><em>i modelarea opera<\/em><\/strong><strong><em>\u021b<\/em><\/strong><strong><em>ional\u0103\u00a0privind comunicarea integrat\u0103 de marketing \u00een fashion marketing<\/em><\/strong><em>\u201d, <\/em>ce include trei capitole, ce con\u021bin studii de caz din domeniul marketingului produselor \u0219i serviciilor de mod\u0103.<\/p>\n<p>Domnul dr. David-Florin Ciocodeic\u0103 se afl\u0103 printre pionerii profesioni\u0219ti rom\u00e2ni care cerceteaz\u0103\u00a0acest subiect, sus\u021bin\u00e2nd\u00a0<strong><em>prima tez\u0103 de doctorat \u00een domeniul fashion marketing din Rom\u00e2nia<\/em><\/strong>, iar cartea\u00a0<em>Fashion marketing \u2212 concepte teoretice \u015fi studii de caz<\/em>\u00a0este unic\u0103 pe pia\u021ba rom\u00e2neasc\u0103\u00a0\u0219i de o calitate\u00a0\u0219tiin\u021bific\u0103\u00a0ridicat\u0103.<\/p>\n<p>Cartea este recomandat\u0103 studen\u021bilor de la specializ\u0103rile de marketing, profesioni\u0219tilor \u00een domeniu, precum \u0219i tinerilor pasiona\u021bi de fashion marketing care doresc o mai bun\u0103 \u00een\u021belegere a acestei specializ\u0103ri, lucrarea fiind judicios structurat\u0103\u00a0\u0219i u\u0219or de citit.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"_df_book df-lite\" id=\"df_15120\"  _slug=\"fashion-marketing-%e2%88%92-concepte-teoretice-si-studii-de-caz\" data-title=\"fashion-marketing-%e2%88%92-concepte-teoretice-si-studii-de-caz\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_15120 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/2023-CIOCODEICA-Fashion-Marketing.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Cartea\u00a0<strong><em>Fashion marketing \u2212 concepte teoretice \u015fi studii de caz<\/em><\/strong>\u00a0abordeaz\u0103 un domeniu de maxim\u0103 actualitate\u00a0\u0219i care va prezenta un interes deosebit pentru sistemul educa\u021bional\u00a0\u0219i industria modei din Rom\u00e2nia.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[300],"product_tag":[],"class_list":["post-15119","product","type-product","status-publish","product_cat-marketing","pa_anul-aparitiei-10754","pa_book-author-david-florin-ciocodeica","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - 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