{"id":14830,"date":"2023-05-12T10:39:20","date_gmt":"2023-05-12T08:39:20","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=14830"},"modified":"2023-05-12T10:50:39","modified_gmt":"2023-05-12T08:50:39","slug":"customer-relationship-management-2","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/customer-relationship-management-2\/","title":{"rendered":"Customer relationship management"},"content":{"rendered":"<p>Lucrarea este \u00een limba englez\u0103 \u0219i cuprinde \u0219ase capitole. Autoarea traseaz\u0103 liniile directoare cu privire la principiile de marketing \u00een raport cu managementul rela\u021biilor cu clien\u021bii.<br \/>\nDemersul cercet\u0103rii porne\u0219te de la marketingul tranzac\u021bional versus marketingul rela\u021bional, definirea \u0219i explicarea CRM (titlul c\u0103r\u021bii), prezentarea schematic\u0103 a factorilor ce influen\u021beaz\u0103 p\u0103strarea clien\u021bilor \u0219i strategii de succes \u00een afaceri.<br \/>\nEste eviden\u021biat\u0103 legatura dintre marketingul intern \u2013 bazat pe motivarea angaja\u021bilor prin tehnici specifice marketingului, \u00een a\u0219a fel \u00eenc\u00e2t orientarea spre client s\u0103 devin\u0103 un comportament zilnic firesc.<br \/>\n\u00cen continuare sunt analizate etapele implement\u0103rii procesului de orientare a clientului, apoi factorii ce influen\u021beaz\u0103 a\u0219tept\u0103rile, comportamentul consumatorului \u0219i loialitatea acestuia din urm\u0103.<br \/>\nCartea se \u00eencheie cu un grup de \u00eentreb\u0103ri \u0219i lucr\u0103ri de cercetare \u00een domeniu.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"_df_book df-lite\" id=\"df_14831\"  _slug=\"customer-relationship-management-2\" data-title=\"customer-relationship-management\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_14831 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/2009-PREJMEREAN-Customer-CUP.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Lucrarea este \u00een limba englez\u0103 \u0219i cuprinde \u0219ase capitole. Autoarea traseaz\u0103 liniile directoare cu privire la principiile de marketing \u00een raport cu managementul rela\u021biilor cu clien\u021bii.<br \/>\nDemersul cercet\u0103rii porne\u0219te de la marketingul tranzac\u021bional versus marketingul rela\u021bional, definirea \u0219i explicarea CRM (titlul c\u0103r\u021bii), prezentarea schematic\u0103 a factorilor ce influen\u021beaz\u0103 p\u0103strarea clien\u021bilor \u0219i strategii de succes \u00een afaceri.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[299],"product_tag":[],"class_list":["post-14830","product","type-product","status-publish","product_cat-management","pa_anul-aparitiei-1195","pa_book-author-mihaela-prejmerean","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer relationship management - Editura ASE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/customer-relationship-management-2\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer relationship management - Editura ASE\" \/>\n<meta property=\"og:description\" content=\"Lucrarea este \u00een limba englez\u0103 \u0219i cuprinde \u0219ase capitole. 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