{"id":13816,"date":"2022-12-21T13:14:25","date_gmt":"2022-12-21T11:14:25","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=13816"},"modified":"2022-12-21T13:45:23","modified_gmt":"2022-12-21T11:45:23","slug":"fundamentele-stiintei-marfurilor-2","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/fundamentele-stiintei-marfurilor-2\/","title":{"rendered":"Fundamentele \u0219tiin\u021bei m\u0103rfurilor"},"content":{"rendered":"<p>Structurat\u0103 \u00een zece capitole, cartea d-lui lector univ. dr. Teodor Mihai Negrea constituie o fundamentare teoretic\u0103, sistematic\u0103 a domeniului m\u0103rfurilor, prezent\u00e2nd \u00a0concret \u201eno\u021biunile \u0219i categoriile necesare monitoriz\u0103rii proceselor comerciale \u00een economia de pia\u021b\u0103\u201d (Prof. univ. dr. Dumitru Dima).<\/p>\n<p>Terminologia \u0219i vocabularul specifice \u0219tiin\u021bei m\u0103rfurilor sunt tratate pas cu pas, explic\u00e2ndu-se at\u00e2t conceptele, c\u00e2t \u0219i cadrul \u00een care opereaz\u0103 acestea; defini\u0163iile \u015fi metodele utilizate \u00een studiul m\u0103rfurilor sunt urmate de factorii care influen\u0163eaz\u0103 propriet\u0103\u0163ile acestora.<\/p>\n<p>Clasificarea \u0219i caracterizarea propriet\u0103\u021bilor m\u0103rfurilor, cu detalii legate de specificul acestora, completeaz\u0103 al doilea capitol.<\/p>\n<p>Al treilea capitol con\u021bine definirea calit\u0103\u021bii produselor \u0219i a serviciilor, abordarea clasic\u0103 \u0219i cea modern\u0103 a calit\u0103\u021bii. Capitolul patru cuprinde: sistemul codific\u0103rii cu bare, cu aplica\u021bii, avantaje \u0219i dezavantaje \u2013 pentru comercian\u021bi \u0219i consumatori; codurile utilizate \u00een comer\u021bul interna\u021bional; codificarea publica\u021biilor. \u00cen continuare, ne putem \u00eensu\u0219i schema sursei generatoare de idei pentru produse \u0219i servicii noi, metodele de creativitate \u0219.a.<\/p>\n<p>Urmeaz\u0103 defini\u021biile, func\u021biile, materialele, cerin\u021bele \u0219i condi\u021biile de p\u0103strare ale ambalajelor, elementele definitorii, componentele, func\u021biile \u0219i tipologiile, reglementarea \u0219i protec\u021bia m\u0103rcilor, at\u00e2t \u00een Rom\u00e2nia, c\u00e2t \u0219i la nivel european \u0219i interna\u021bional. Studiul etichet\u0103rii produselor alimentare \u0219i nealimentare \u00eencheie capitolul al \u0219aselea.<\/p>\n<p>Conceptele de standardizare \u0219i de certificare a conformit\u0103\u021bii sunt dezvoltate \u00een capitole separate, urmate de un capitol dedicat managementului calit\u0103\u021bii.<\/p>\n<p>\u00cen final, sunt expuse motivele pentru care consumatorul este defavorizat, pe mai multe planuri, \u00een raporturile sale cu agen\u021bii economici, precum \u0219i formele de manifestare ale protec\u021biei sociale \u0219i principiile directoare ale ONU pentru protec\u021bia consumatorilor, forme de manifestare ale consumerismului modern, iar \u00een \u00eencheiere, c\u00e2teva tipuri de etichete cu indicatori speciali.<\/p>\n<p>Maniera \u00een care autorul prezint\u0103 informa\u021biile este atractiv\u0103, modul de tratare accesibil, ceea ce, al\u0103turi de subiectul de maxim interes \u0219i actualitate, recomand\u0103 aceast\u0103 carte unei sfere extinse de cititori.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"_df_book df-lite\" id=\"df_13817\"  _slug=\"fundamentele-stiintei-marfurilor-2\" data-title=\"fundamentele-stiintei-marfurilor\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_13817 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/2007-NEGREA-Fundamentele-stiintei-marfurilor-CUP.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Structurat\u0103 \u00een zece capitole, cartea d-lui lector univ. dr. Teodor Mihai Negrea constituie o fundamentare teoretic\u0103, sistematic\u0103 a domeniului m\u0103rfurilor, prezent\u00e2nd \u00a0concret \u201eno\u021biunile \u0219i categoriile necesare monitoriz\u0103rii proceselor comerciale \u00een economia de pia\u021b\u0103\u201d (Prof. univ. dr. Dumitru Dima).<\/p>\n<p>Terminologia \u0219i vocabularul specifice \u0219tiin\u021bei m\u0103rfurilor sunt tratate pas cu pas, explic\u00e2ndu-se at\u00e2t conceptele, c\u00e2t \u0219i cadrul \u00een care opereaz\u0103 acestea; defini\u0163iile \u015fi metodele utilizate \u00een studiul m\u0103rfurilor sunt urmate de factorii care influen\u0163eaz\u0103 propriet\u0103\u0163ile acestora.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[280],"product_tag":[],"class_list":["post-13816","product","type-product","status-publish","product_cat-administrarea-afacerilor-comert-stiintele-consumatorului-si-managementul-calitatii","pa_anul-aparitiei-2313","pa_book-author-mihai-tudor-negrea","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fundamentele \u0219tiin\u021bei m\u0103rfurilor - Editura ASE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/fundamentele-stiintei-marfurilor-2\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fundamentele \u0219tiin\u021bei m\u0103rfurilor - Editura ASE\" \/>\n<meta property=\"og:description\" content=\"Structurat\u0103 \u00een zece capitole, cartea d-lui lector univ. dr. Teodor Mihai Negrea constituie o fundamentare teoretic\u0103, sistematic\u0103 a domeniului m\u0103rfurilor, prezent\u00e2nd \u00a0concret \u201eno\u021biunile \u0219i categoriile necesare monitoriz\u0103rii proceselor comerciale \u00een economia de pia\u021b\u0103\u201d (Prof. univ. dr. Dumitru Dima).  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