{"id":11497,"date":"2022-08-25T15:14:41","date_gmt":"2022-08-25T13:14:41","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=11497"},"modified":"2024-06-11T15:36:09","modified_gmt":"2024-06-11T13:36:09","slug":"relatii-publice","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/relatii-publice\/","title":{"rendered":"Rela\u021bii publice"},"content":{"rendered":"<p>Cartea, structurat\u0103 \u00een \u0219apte capitole, \u00eencepe cu enumerarea etapelor de evolu\u021bie a rela\u021biilor publice, \u00een paralel cu dezvoltarea economic\u0103. \u00cen continuare, autorul define\u0219te termenul \u0219i obiectivele acestui domeniu, func\u021biile acestuia \u0219i factorii care \u00eel influen\u021beaz\u0103 \u2013 cum ar fi: diversificarea pie\u0163elor bunurilor de larg consum,\u00a0 cre\u0219terea competi\u021biei, impactul aparaturii video etc.<\/p>\n<p>Capitolul al patrulea include \u015fi schemele modelelor de comunicare ale lui Wilbur Schramm \u015fi a modelului procesului de comunicare, cu explica\u0163ii detaliate, iar capitolul al \u0219aselea cuprinde criteriile de evaluare a importan\u021bei unui comunicat de pres\u0103, caracteristicile acestuia, tipurile de comunicate, \u00een func\u021bie de con\u021binutul acestora etc.<\/p>\n<p>Autorul reu\u0219e\u0219te s\u0103 exemplifice, chiar prin lucrarea de fa\u021b\u0103, modelul unui stil clar, precis, corect formulat, concis, coerent \u0219i bine structurat, cu un limbaj adecvat, care transmite un mesaj u\u0219or de \u00een\u021beles \u0219i de memorat.<\/p>\n<div class=\"_df_book df-lite\" id=\"df_11494\"  _slug=\"relatii-publice\" data-title=\"relatii-publice\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_11494 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/2003-SERBANICA-Relatii-publice-CUPR.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Cartea prezint\u0103 etapele de evolu\u021bie a rela\u021biilor publice (cu referire la dezvoltarea economic\u0103), termenul \u0219i obiectivele acestui domeniu, func\u021biile \u0219i factorii care \u00eel influen\u021beaz\u0103.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[284],"product_tag":[],"class_list":["post-11497","product","type-product","status-publish","product_cat-comunicare","pa_anul-aparitiei-3409","pa_book-author-daniel-serbanica","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - 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