{"id":11301,"date":"2022-08-16T18:54:31","date_gmt":"2022-08-16T16:54:31","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=11301"},"modified":"2024-05-30T13:02:15","modified_gmt":"2024-05-30T11:02:15","slug":"analiza-datelor-de-marketing-indrumar-pentru-studenti-si-specialisti","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/analiza-datelor-de-marketing-indrumar-pentru-studenti-si-specialisti\/","title":{"rendered":"Analiza datelor de marketing. \u00cendrumar pentru studen\u0163i \u015fi speciali\u015fti"},"content":{"rendered":"<p>Lucrarea prezint\u0103 no\u0163iunile fundamentale ale analizei datelor specifice activit\u0103\u0163ii de marketing a organiza\u0163iei, precum \u015fi aplica\u0163ii ale acestora utiliz\u00e2nd IBM SPSS Statistics \u015fi Microsoft Excel.<\/p>\n<p>Volumul are un pronun\u0163at caracter aplicativ, r\u0103spunz\u00e2nd nevoilor speciali\u015ftilor de marketing practicieni prin minimizarea rolului formulelor matematice \u015fi elementelor de filozofie statistico-matematice.<\/p>\n<p>Pentru fiecare metod\u0103 de analiz\u0103 \u00een parte sunt prezentate elementele de teorie specifice, esen\u0163iale \u00een\u0163elegerii condi\u0163iilor de aplicare \u015fi interpret\u0103rii rezultatelor, precum \u015fi modalitatea de calcul utiliz\u00e2nd aplica\u0163iile mai sus amintite.<\/p>\n<p>Utilizatorilor avansa\u0163i le sunt dedicate capitolele ce prezint\u0103 limbajele de programare acceptate de c\u0103tre cele dou\u0103 aplica\u0163ii (cod sintax\u0103 SPSS, Sax Basic, Python, R, VBA), \u00een vederea realiz\u0103rii procedurilor automatizate de\u00a0 prelucrare \u015fi analiz\u0103 a datelor.<\/p>\n<p>Experien\u0163a cititorului este completat\u0103 de c\u0103tre materialele digitale utilizate \u00een exemplele din carte (baze de date, rezultatele analizelor, secven\u0163ele de cod, capturile de ecran), precum \u015fi clipurile video cu procedurile de lucru ce disponibile online pe www.cristitatu.ro\/analizadatelordemarketing.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"_df_book df-lite\" id=\"df_11300\"  _slug=\"analiza-datelor-de-marketing-indrumar-pentru-studenti-si-specialisti\" data-title=\"analiza-datelor-de-marketing-indrumar-pentru-studenti-si-specialisti\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_11300 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Analiza-datelor-de-marketing.-Indrumar-pentru-studenti-si-specialisti.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Lucrarea prezint\u0103 no\u0163iunile fundamentale ale analizei datelor specifice activit\u0103\u0163ii de marketing a organiza\u0163iei, precum \u015fi aplica\u0163ii ale acestora utiliz\u00e2nd IBM SPSS Statistics \u015fi Microsoft Excel.<\/p>\n<p>Volumul are un pronun\u0163at caracter aplicativ, r\u0103spunz\u00e2nd nevoilor speciali\u015ftilor de marketing practicieni prin minimizarea rolului formulelor matematice \u015fi elementelor de filozofie statistico-matematice.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[300],"product_tag":[],"class_list":["post-11301","product","type-product","status-publish","product_cat-marketing","pa_anul-aparitiei-1299","pa_book-author-cristian-ionut-tatu","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Analiza datelor de marketing. \u00cendrumar pentru studen\u0163i \u015fi speciali\u015fti - Editura ASE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/analiza-datelor-de-marketing-indrumar-pentru-studenti-si-specialisti\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analiza datelor de marketing. \u00cendrumar pentru studen\u0163i \u015fi speciali\u015fti - Editura ASE\" \/>\n<meta property=\"og:description\" content=\"Lucrarea prezint\u0103 no\u0163iunile fundamentale ale analizei datelor specifice activit\u0103\u0163ii de marketing a organiza\u0163iei, precum \u015fi aplica\u0163ii ale acestora utiliz\u00e2nd IBM SPSS Statistics \u015fi Microsoft Excel.  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