{"id":11289,"date":"2022-08-16T18:44:32","date_gmt":"2022-08-16T16:44:32","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=11289"},"modified":"2022-10-21T08:58:57","modified_gmt":"2022-10-21T06:58:57","slug":"principles-of-services-marketing","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/principles-of-services-marketing\/","title":{"rendered":"Principles of Services Marketing"},"content":{"rendered":"<p>Lucrarea \u00ee\u015fi propune o trecere \u00een revist\u0103 a con\u0163inutului, caracteristicilor \u015fi tipologiei serviciilor, modalitate prin care se permite delimitarea marketingului serviciilor de cel al bunurilor materiale. Apoi, pornind de la importan\u0163a calit\u0103\u0163ii \u00een servicii, sunt abordate elementele definitorii ale calit\u0103\u0163ii serviciilor, deosebirile de conceptualizare \u00een cazul serviciilor \u015fi al bunurilor materiale, metodele de evaluare a calit\u0103\u0163ii serviciului prestat \u015fi cauzele unor servicii de slab\u0103 calitate. \u00cen capitolele urm\u0103toare sunt prezentate strategiile de marketing pentru echilibrarea cererii \u015fi ofertei, criteriile \u015fi etapele de segmentare a pie\u0163ei serviciilor, precum \u015fi comportamentul consumatorului de servicii.<\/p>\n<p>Un loc aparte \u00een cuprinsul c\u0103r\u0163ii \u00eel ocup\u0103 mixul de marketing \u00een servicii, cu cele cinci componente: politica de produs, pre\u0163, distribu\u0163ie, comunicare \u015fi personal.<\/p>\n<p>Adres\u00e2ndu-se at\u00e2t mediilor universitare, c\u00e2t \u015fi practicienilor din domeniul serviciilor, cartea de fa\u0163\u0103 apare ca un instrument deosebit de util, care atrage aten\u0163ia asupra importan\u0163ei marketingului \u00een sectorul ter\u0163iar.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"_df_book df-lite\" id=\"df_11288\"  _slug=\"principles-of-services-marketing\" data-title=\"principles-of-services-marketing\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_11288 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Principles-of-Services-Marketing.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Lucrarea \u00ee\u015fi propune o trecere \u00een revist\u0103 a con\u0163inutului, caracteristicilor \u015fi tipologiei serviciilor, modalitate prin care se permite delimitarea marketingului serviciilor de cel al bunurilor materiale. Apoi, pornind de la importan\u0163a calit\u0103\u0163ii \u00een servicii, sunt abordate elementele definitorii ale calit\u0103\u0163ii serviciilor, deosebirile de conceptualizare \u00een cazul serviciilor \u015fi al bunurilor materiale, metodele de evaluare a calit\u0103\u0163ii serviciului prestat \u015fi cauzele unor servicii de slab\u0103 calitate<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[300],"product_tag":[],"class_list":["post-11289","product","type-product","status-publish","product_cat-marketing","pa_anul-aparitiei-213","pa_book-author-iuliana-cetina","pa_book-author-violeta-radulescu-2","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Principles of Services Marketing - Editura ASE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/principles-of-services-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Principles of Services Marketing - Editura ASE\" \/>\n<meta property=\"og:description\" content=\"Lucrarea \u00ee\u015fi propune o trecere \u00een revist\u0103 a con\u0163inutului, caracteristicilor \u015fi tipologiei serviciilor, modalitate prin care se permite delimitarea marketingului serviciilor de cel al bunurilor materiale. 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