{"id":11283,"date":"2022-08-16T18:40:40","date_gmt":"2022-08-16T16:40:40","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=11283"},"modified":"2022-08-16T18:40:40","modified_gmt":"2022-08-16T16:40:40","slug":"pretul-in-serviciile-de-transport-o-abordare-din-perspectiva-marketingului","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/pretul-in-serviciile-de-transport-o-abordare-din-perspectiva-marketingului\/","title":{"rendered":"Pre\u0163ul \u00een serviciile de transport. O abordare din perspectiva marketingului"},"content":{"rendered":"<p>Lucrarea g\u0103se\u015fte modalitatea strategic\u0103 \u015fi tactic\u0103 de formare, stabilire \u015fi implementare a tarifelor \u00een cadrul companiilor de transport aerian tradi\u0163ional \u015fi low-cost pe pia\u0163a din Rom\u00e2nia, pun\u00e2nd bazele conceptuale ale form\u0103rii \u015fi manevr\u0103rii pre\u0163ului \u00een acest sector de activitate.<\/p>\n<p>\u00cen primul capitol sunt tratate serviciile \u00een general, principalele lor caracteristici, totalitatea serviciilor de transport, avantajele \u015fi dezavantajele fiec\u0103ruia \u00een parte \u015fi, \u00een special, serviciile de transport aerian. \u00cen capitolul urm\u0103tor este definit pre\u0163ul \u00een ansamblu, din punct de vedere al func\u0163iilor, obiectivelor \u015fi orient\u0103rilor sale de formare \u015fi nu numai. Urm\u0103toarele dou\u0103 capitole trateaz\u0103 conceptul de strategie \u015fi tactic\u0103 cu instrumentele \u015fi modalit\u0103\u0163ile existente. Factorii determinan\u0163i \u015fi procedeele de influen\u0163are a acestora joac\u0103 un rol major \u00een fundamentarea unei strategii de pre\u0163 a unei companii aeriene pe termen mediu \u015fi lung. Ultimul capitol urm\u0103re\u015fte percep\u0163ia consumatorului, \u00een general, \u015fi al celui de servicii de transport aerian \u00een special, lu\u00e2nd \u00een considerare toate etapele procesului de cump\u0103rare.<\/p>\n<p>Cartea se adreseaz\u0103 studen\u0163ilor din ciclu licen\u021b\u0103, celor de la studiile de masterat, unde exist\u0103 cursuri de specialitate care abordeaz\u0103 politica, strategia \u015fi tactica de pre\u0163, precum \u015fi altor persoane interesate de aceast\u0103 tem\u0103 pentru documentare \u015fi\/sau cercetare.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"_df_book df-lite\" id=\"df_11282\"  _slug=\"pretul-in-serviciile-de-transport-o-abordare-din-perspectiva-marketingului\" data-title=\"pretul-in-serviciile-de-transport-o-abordare-din-perspectiva-marketingului\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_11282 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Pretul-in-serviciile-de-transport.-O-abordare-din-perspectiva-marketingului.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Lucrarea g\u0103se\u015fte modalitatea strategic\u0103 \u015fi tactic\u0103 de formare, stabilire \u015fi implementare a tarifelor \u00een cadrul companiilor de transport aerian tradi\u0163ional \u015fi low-cost pe pia\u0163a din Rom\u00e2nia, pun\u00e2nd bazele conceptuale ale form\u0103rii \u015fi manevr\u0103rii pre\u0163ului \u00een acest sector de activitate.<\/p>\n<p>Cartea se adreseaz\u0103 studen\u0163ilor din ciclu licen\u021b\u0103, celor de la studiile de masterat, unde exist\u0103 cursuri de specialitate care abordeaz\u0103 politica, strategia \u015fi tactica de pre\u0163, precum \u015fi altor persoane interesate de aceast\u0103 tem\u0103 pentru documentare \u015fi\/sau cercetare.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[300],"product_tag":[],"class_list":["post-11283","product","type-product","status-publish","product_cat-marketing","pa_anul-aparitiei-213","pa_book-author-bogdan-georgescu","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pre\u0163ul \u00een serviciile de transport. O abordare din perspectiva marketingului - Editura ASE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/pretul-in-serviciile-de-transport-o-abordare-din-perspectiva-marketingului\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pre\u0163ul \u00een serviciile de transport. 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