{"id":11277,"date":"2022-08-16T18:36:46","date_gmt":"2022-08-16T16:36:46","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=11277"},"modified":"2022-08-16T18:36:46","modified_gmt":"2022-08-16T16:36:46","slug":"marketing-sportiv","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-sportiv\/","title":{"rendered":"Marketing sportiv"},"content":{"rendered":"<p>Cre\u015fterea particip\u0103rii popula\u0163iei la sport (at\u00e2t ca participant activ, c\u00e2t \u015fi ca spectator), cre\u015fterea duratei timpului liber \u015fi atractivitatea sportului pentru mediul de business au determinat crearea unei pie\u0163e largi, \u00een cadrul c\u0103reia marketingul joac\u0103 un rol central.<\/p>\n<p>Dec\u0103derea survenit\u0103 \u00een sportul rom\u00e2nesc este foarte mult influen\u0163at\u0103 de situa\u0163ia financiar\u0103 precar\u0103 cu care trebuie s\u0103 se lupte multe cluburi \u015fi federa\u0163ii, \u0163in\u00e2nd cont c\u0103 majoritatea structurilor sportive importante din Rom\u00e2nia depind de finan\u0163area de la bugetul de stat. \u00centr-o \u0163ar\u0103 precum Statele Unite, nu exist\u0103 astfel de probleme, \u00een primul r\u00e2nd pentru faptul c\u0103 sponsorizarea de\u0163ine locul primordial \u00een finan\u0163area domeniului sportiv. Aceast\u0103 problem\u0103 major\u0103 cu care se confrunt\u0103 sportul rom\u00e2nesc poate fi rezolvat\u0103 prin \u00eencorporarea opticii de marketing \u00een cadrul procesului de management al organiza\u0163iilor sportive.<\/p>\n<p>Aceast\u0103 carte abordeaz\u0103 marketingul sportiv din dou\u0103 perspective: \u00een primul r\u00e2nd, marketingul pentru sport: activitatea de marketing adaptat\u0103 \u015fi aplicat\u0103 unei entit\u0103\u0163i care activeaz\u0103 \u00een domeniul sportiv: organiza\u0163ie, federa\u0163ie, asocia\u0163ie, sportiv profesionist etc.; \u00een al doilea r\u00e2nd, marketing prin sport: utilizarea sportului ca instrument de promovare a produselor\/serviciilor companiei sau chiar a imaginii de ansamblu a unei companii ce nu activeaz\u0103 neap\u0103rat \u00een domeniul sportiv.<\/p>\n<p>La nivel economic, lucrarea eviden\u0163iaz\u0103 faptul c\u0103 \u015fi \u00een Rom\u00e2nia sportul poate reprezenta un poten\u0163ial factor de succes, fie c\u0103 este vorba de dezvoltarea acestuia ca sector de activitate, fie c\u0103 este folosit ca poten\u021bator al activit\u0103\u0163ii de marketing nonsportive.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"_df_book df-lite\" id=\"df_11276\"  _slug=\"marketing-sportiv\" data-title=\"marketing-sportiv\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_11276 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Marketing-sportiv.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Aceast\u0103 carte abordeaz\u0103 marketingul sportiv din dou\u0103 perspective: \u00een primul r\u00e2nd, marketingul pentru sport: activitatea de marketing adaptat\u0103 \u015fi aplicat\u0103 unei entit\u0103\u0163i care activeaz\u0103 \u00een domeniul sportiv: organiza\u0163ie, federa\u0163ie, asocia\u0163ie, sportiv profesionist etc.; \u00een al doilea r\u00e2nd, marketing prin sport: utilizarea sportului ca instrument de promovare a produselor\/serviciilor companiei sau chiar a imaginii de ansamblu a unei companii ce nu activeaz\u0103 neap\u0103rat \u00een domeniul sportiv.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[300],"product_tag":[],"class_list":["post-11277","product","type-product","status-publish","product_cat-marketing","pa_anul-aparitiei-212","pa_book-author-mihaela-constantinescu","pa_book-author-cristian-dragos-gheorghe","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing sportiv - Editura ASE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-sportiv\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing sportiv - Editura ASE\" \/>\n<meta property=\"og:description\" content=\"Aceast\u0103 carte abordeaz\u0103 marketingul sportiv din dou\u0103 perspective: \u00een primul r\u00e2nd, marketingul pentru sport: activitatea de marketing adaptat\u0103 \u015fi aplicat\u0103 unei entit\u0103\u0163i care activeaz\u0103 \u00een domeniul sportiv: organiza\u0163ie, federa\u0163ie, asocia\u0163ie, sportiv profesionist etc.; \u00een al doilea r\u00e2nd, marketing prin sport: utilizarea sportului ca instrument de promovare a produselor\/serviciilor companiei sau chiar a imaginii de ansamblu a unei companii ce nu activeaz\u0103 neap\u0103rat \u00een domeniul sportiv.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-sportiv\/\" \/>\n<meta property=\"og:site_name\" content=\"Editura ASE\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-content\/uploads\/2022\/08\/978-606-505-873-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"578\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/#website\",\"url\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/\",\"name\":\"Editura ASE\",\"description\":\"Editura ASE\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-sportiv\/#webpage\",\"url\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-sportiv\/\",\"name\":\"Marketing sportiv - Editura ASE\",\"isPartOf\":{\"@id\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/#website\"},\"datePublished\":\"2022-08-16T16:36:46+00:00\",\"dateModified\":\"2022-08-16T16:36:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-sportiv\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-sportiv\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-sportiv\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing sportiv\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing sportiv - Editura ASE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-sportiv\/","og_locale":"ro_RO","og_type":"article","og_title":"Marketing sportiv - Editura ASE","og_description":"Aceast\u0103 carte abordeaz\u0103 marketingul sportiv din dou\u0103 perspective: \u00een primul r\u00e2nd, marketingul pentru sport: activitatea de marketing adaptat\u0103 \u015fi aplicat\u0103 unei entit\u0103\u0163i care activeaz\u0103 \u00een domeniul sportiv: organiza\u0163ie, federa\u0163ie, asocia\u0163ie, sportiv profesionist etc.; \u00een al doilea r\u00e2nd, marketing prin sport: utilizarea sportului ca instrument de promovare a produselor\/serviciilor companiei sau chiar a imaginii de ansamblu a unei companii ce nu activeaz\u0103 neap\u0103rat \u00een domeniul sportiv.","og_url":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-sportiv\/","og_site_name":"Editura ASE","og_image":[{"width":400,"height":578,"url":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-content\/uploads\/2022\/08\/978-606-505-873-6.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Timp estimat pentru citire":"2 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/dev.editura.ase.ro\/editura-ase\/#website","url":"https:\/\/dev.editura.ase.ro\/editura-ase\/","name":"Editura ASE","description":"Editura ASE","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dev.editura.ase.ro\/editura-ase\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ro-RO"},{"@type":"WebPage","@id":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-sportiv\/#webpage","url":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-sportiv\/","name":"Marketing sportiv - Editura ASE","isPartOf":{"@id":"https:\/\/dev.editura.ase.ro\/editura-ase\/#website"},"datePublished":"2022-08-16T16:36:46+00:00","dateModified":"2022-08-16T16:36:46+00:00","breadcrumb":{"@id":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-sportiv\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-sportiv\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-sportiv\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dev.editura.ase.ro\/editura-ase\/"},{"@type":"ListItem","position":2,"name":""},{"@type":"ListItem","position":3,"name":"Marketing sportiv"}]}]}},"lang":"ro","translations":{"ro":11277,"en":12801},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/product\/11277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/comments?post=11277"}],"wp:attachment":[{"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/media?parent=11277"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/product_brand?post=11277"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/product_cat?post=11277"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/product_tag?post=11277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}