{"id":11271,"date":"2022-08-16T18:33:38","date_gmt":"2022-08-16T16:33:38","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=11271"},"modified":"2022-08-16T18:33:38","modified_gmt":"2022-08-16T16:33:38","slug":"cercetari-de-marketing-in-context-global","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/cercetari-de-marketing-in-context-global\/","title":{"rendered":"Cercet\u0103ri de marketing \u00een context global"},"content":{"rendered":"<p>Lucrarea eviden\u0163iaz\u0103 utilitatea cercet\u0103rilor de marketing \u00een fundamentarea unor decizii la nivel interna\u0163ional, decizii ce au un grad de complexitate ridicat, sus\u0163inut at\u00e2t de nivelul \u00eenalt de incertitudine specific mediului \u00een care acestea sunt adoptate, c\u00e2t \u015fi de numeroase diferen\u0163e (culturale, economice, tehnologice, legislative) fa\u0163\u0103 de pia\u0163a intern\u0103.<\/p>\n<p>\u00cen aplicarea metodelor de cercetare la nivelul interna\u0163ional nu este suficient\u0103 o translatare a lor de pe pia\u0163a intern\u0103 \u015fi implementare pe pie\u0163ele str\u0103ine vizate, fiind necesare adapt\u0103ri la nivelul etapelor procesului cercet\u0103rii pentru asigurarea echivalen\u021bei m\u0103sur\u0103rii \u015fi comparabilit\u0103\u0163ii datelor.<\/p>\n<p>Lucrarea este structurat\u0103 \u00een nou\u0103 capitole, organizate \u00een func\u0163ie de etapele procesului cercet\u0103rii de marketing. Aceasta eviden\u0163iaz\u0103 particularit\u0103\u0163ile unor metode de culegere \u015fi analiz\u0103 a datelor \u00een studiile desf\u0103\u015furate la nivel interna\u0163ional, tras\u00e2nd direc\u0163iile de urmat atunci c\u00e2nd organiza\u0163ia dore\u015fte s\u0103 ob\u0163in\u0103 informa\u0163ii de pe o pia\u0163\u0103 extern\u0103.<\/p>\n<p>Desf\u0103\u015furarea cercet\u0103rilor de marketing la nivel interna\u0163ional este mult mai anevoioas\u0103 dec\u00e2t la nivel intern, datorit\u0103 disponibilit\u0103\u0163ii variabile a surselor secundare, dificult\u0103\u0163ii \u00een evaluarea acurate\u0163ei acestora, complexit\u0103\u0163ii ob\u0163inerii datelor primare, necesit\u0103\u0163ii asigur\u0103rii comparabilit\u0103\u0163ii \u00eentre cercet\u0103ri desf\u0103\u015furate \u00een mai multe \u0163\u0103ri, precum \u015fi timpului mai mare de ob\u0163inere a informa\u0163iilor.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"_df_book df-lite\" id=\"df_11270\"  _slug=\"cercetari-de-marketing-in-context-global\" data-title=\"cercetari-de-marketing-in-context-global\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_11270 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Cercetari-de-marketing-in-context-global.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Lucrarea eviden\u0163iaz\u0103 utilitatea cercet\u0103rilor de marketing \u00een fundamentarea unor decizii la nivel interna\u0163ional, decizii ce au un grad de complexitate ridicat, sus\u0163inut at\u00e2t de nivelul \u00eenalt de incertitudine specific mediului \u00een care acestea sunt adoptate, c\u00e2t \u015fi de numeroase diferen\u0163e (culturale, economice, tehnologice, legislative) fa\u0163\u0103 de pia\u0163a intern\u0103.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[300],"product_tag":[],"class_list":["post-11271","product","type-product","status-publish","product_cat-marketing","pa_anul-aparitiei-211","pa_book-author-diana-maria-vranceanu","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - 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