{"id":11253,"date":"2022-08-16T18:13:08","date_gmt":"2022-08-16T16:13:08","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=11253"},"modified":"2024-05-30T13:14:35","modified_gmt":"2024-05-30T11:14:35","slug":"auditul-sistemelor-informatice-de-marketing","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/auditul-sistemelor-informatice-de-marketing\/","title":{"rendered":"Auditul sistemelor informatice de marketing"},"content":{"rendered":"<p>Cartea reprezint\u0103 rezultatul unui studiu multidisciplinar at\u00e2t asupra dezvoltatorilor, c\u00e2t \u015fi asupra utilizatorilor acestor tipuri de instrumente. Lucrarea prezint\u0103 un ghid de bune practici, util at\u00e2t auditorilor care doresc s\u0103 evalueze dincolo de standardele tradi\u0163ionale \u015fi se concentreaz\u0103 asupra func\u0163ionalit\u0103\u0163ii \u015fi securit\u0103\u0163ii sistemelor informatice, c\u00e2t \u015fi organiza\u0163iilor beneficiare ale unor astfel de sisteme, permi\u0163\u00e2ndu-le s\u0103 transforme simple instrumente tactice \u00een avantaje competitive la nivelul unei pie\u0163e \u00een continu\u0103 schimbare.<\/p>\n<p>Auditul sistemului informa\u0163ional de marketing este preocupat de fluxurile de date, informa\u0163ii \u015fi cuno\u015ftin\u0163e la nivelul sistemului decizional de marketing, mai exact de partea de culegere, transmitere, stocare, prelucrare \u015fi difuzare a informa\u0163iilor, ob\u0163inute \u00eentr-o manier\u0103 complet\u0103, prompt\u0103, eficient\u0103 \u015fi relevant\u0103, lu\u00e2nd \u00een considerare inclusiv atribute ignorate \u00een auditul tradi\u0163ional, precum utilitatea, eficien\u021ba economic\u0103 sau adaptabilitatea sistemelor informatice de marketing.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"_df_book df-lite\" id=\"df_11252\"  _slug=\"auditul-sistemelor-informatice-de-marketing\" data-title=\"auditul-sistemelor-informatice-de-marketing\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_11252 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Auditul-sistemelor-informatice-de-marketing.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Lucrarea prezint\u0103 un ghid de bune practici, util at\u00e2t auditorilor care doresc s\u0103 evalueze dincolo de standardele tradi\u0163ionale \u015fi se concentreaz\u0103 asupra func\u0163ionalit\u0103\u0163ii \u015fi securit\u0103\u0163ii sistemelor informatice, c\u00e2t \u015fi organiza\u0163iilor beneficiare ale unor astfel de sisteme, permi\u0163\u00e2ndu-le s\u0103 transforme simple instrumente tactice \u00een avantaje competitive la nivelul unei pie\u0163e \u00een continu\u0103 schimbare.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[300],"product_tag":[],"class_list":["post-11253","product","type-product","status-publish","product_cat-marketing","pa_anul-aparitiei-211","pa_book-author-mihai-orzan","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Auditul sistemelor informatice de marketing - Editura ASE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/auditul-sistemelor-informatice-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Auditul sistemelor informatice de marketing - Editura ASE\" \/>\n<meta property=\"og:description\" content=\"Lucrarea prezint\u0103 un ghid de bune practici, util at\u00e2t auditorilor care doresc s\u0103 evalueze dincolo de standardele tradi\u0163ionale \u015fi se concentreaz\u0103 asupra func\u0163ionalit\u0103\u0163ii \u015fi securit\u0103\u0163ii sistemelor informatice, c\u00e2t \u015fi organiza\u0163iilor beneficiare ale unor astfel de sisteme, permi\u0163\u00e2ndu-le s\u0103 transforme simple instrumente tactice \u00een avantaje competitive la nivelul unei pie\u0163e \u00een continu\u0103 schimbare.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/auditul-sistemelor-informatice-de-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Editura ASE\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-30T11:14:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-content\/uploads\/2022\/08\/978-606-505-618-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"578\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/#website\",\"url\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/\",\"name\":\"Editura ASE\",\"description\":\"Editura ASE\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/auditul-sistemelor-informatice-de-marketing\/#webpage\",\"url\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/auditul-sistemelor-informatice-de-marketing\/\",\"name\":\"Auditul sistemelor informatice de marketing - Editura ASE\",\"isPartOf\":{\"@id\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/#website\"},\"datePublished\":\"2022-08-16T16:13:08+00:00\",\"dateModified\":\"2024-05-30T11:14:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/auditul-sistemelor-informatice-de-marketing\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/auditul-sistemelor-informatice-de-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/auditul-sistemelor-informatice-de-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dev.editura.ase.ro\/editura-ase\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Auditul sistemelor informatice de marketing\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Auditul sistemelor informatice de marketing - Editura ASE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/auditul-sistemelor-informatice-de-marketing\/","og_locale":"ro_RO","og_type":"article","og_title":"Auditul sistemelor informatice de marketing - Editura ASE","og_description":"Lucrarea prezint\u0103 un ghid de bune practici, util at\u00e2t auditorilor care doresc s\u0103 evalueze dincolo de standardele tradi\u0163ionale \u015fi se concentreaz\u0103 asupra func\u0163ionalit\u0103\u0163ii \u015fi securit\u0103\u0163ii sistemelor informatice, c\u00e2t \u015fi organiza\u0163iilor beneficiare ale unor astfel de sisteme, permi\u0163\u00e2ndu-le s\u0103 transforme simple instrumente tactice \u00een avantaje competitive la nivelul unei pie\u0163e \u00een continu\u0103 schimbare.","og_url":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/auditul-sistemelor-informatice-de-marketing\/","og_site_name":"Editura ASE","article_modified_time":"2024-05-30T11:14:35+00:00","og_image":[{"width":400,"height":578,"url":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-content\/uploads\/2022\/08\/978-606-505-618-3.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Timp estimat pentru citire":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/dev.editura.ase.ro\/editura-ase\/#website","url":"https:\/\/dev.editura.ase.ro\/editura-ase\/","name":"Editura ASE","description":"Editura ASE","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dev.editura.ase.ro\/editura-ase\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ro-RO"},{"@type":"WebPage","@id":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/auditul-sistemelor-informatice-de-marketing\/#webpage","url":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/auditul-sistemelor-informatice-de-marketing\/","name":"Auditul sistemelor informatice de marketing - Editura ASE","isPartOf":{"@id":"https:\/\/dev.editura.ase.ro\/editura-ase\/#website"},"datePublished":"2022-08-16T16:13:08+00:00","dateModified":"2024-05-30T11:14:35+00:00","breadcrumb":{"@id":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/auditul-sistemelor-informatice-de-marketing\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dev.editura.ase.ro\/editura-ase\/product\/auditul-sistemelor-informatice-de-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/auditul-sistemelor-informatice-de-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dev.editura.ase.ro\/editura-ase\/"},{"@type":"ListItem","position":2,"name":""},{"@type":"ListItem","position":3,"name":"Auditul sistemelor informatice de marketing"}]}]}},"lang":"ro","translations":{"ro":11253,"en":12785},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/product\/11253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/comments?post=11253"}],"wp:attachment":[{"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/media?parent=11253"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/product_brand?post=11253"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/product_cat?post=11253"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/dev.editura.ase.ro\/editura-ase\/wp-json\/wp\/v2\/product_tag?post=11253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}