{"id":11247,"date":"2022-08-16T18:08:39","date_gmt":"2022-08-16T16:08:39","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=11247"},"modified":"2022-10-20T11:26:00","modified_gmt":"2022-10-20T09:26:00","slug":"marketing","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"<p>Lucrarea se adreseaz\u0103 studen\u0163ilor din anul II, ciclul de licen\u0163\u0103 \u015fi reprezint\u0103 o introducere \u00een \u015ftiin\u0163a marketingului, asigur\u00e2nd bazele cuno\u015ftin\u0163elor de care\u00a0 viitorii economi\u015fti au nevoie pentru a \u00een\u0163elege sistemul de func\u0163ionare a \u00eentreprinderii moderne, \u00eendeosebi mecanismul raport\u0103rii eficiente a acesteia la pia\u0163\u0103 \u015fi la mediul economico-social.<\/p>\n<p>Prin intermediul cuno\u015ftin\u0163elor dob\u00e2ndite cu ajutorul acestei c\u0103r\u0163i se asigur\u0103 \u00eensu\u015firea sistemului categorial al marketingului, elementele definitorii ale politicilor de marketing: politica de produs, politica de pre\u0163, politica de distribu\u0163ie \u015fi politica de promovare, urm\u0103rindu-se sensibilizarea viitorilor speciali\u015fti asupra opticii de marketing \u015fi implementarea acesteia \u00een activitatea cotidian\u0103 a oric\u0103rui agent economic.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"_df_book df-lite\" id=\"df_11246\"  _slug=\"marketing\" data-title=\"marketing\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_11246 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Marketing.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Lucrarea se adreseaz\u0103 studen\u0163ilor din anul II, ciclul de licen\u0163\u0103 \u015fi reprezint\u0103 o introducere \u00een \u015ftiin\u0163a marketingului, asigur\u00e2nd bazele cuno\u015ftin\u0163elor de care\u00a0 viitorii economi\u015fti au nevoie pentru a \u00een\u0163elege sistemul de func\u0163ionare a \u00eentreprinderii moderne, \u00eendeosebi mecanismul raport\u0103rii eficiente a acesteia la pia\u0163\u0103 \u015fi la mediul economico-social.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[300],"product_tag":[],"class_list":["post-11247","product","type-product","status-publish","product_cat-marketing","pa_anul-aparitiei-1154","pa_book-author-victor-manole","pa_book-author-mirela-stoian","pa_book-author-raluca-andreea-ion","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - 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