{"id":11235,"date":"2022-08-16T18:00:45","date_gmt":"2022-08-16T16:00:45","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=11235"},"modified":"2022-08-16T18:00:45","modified_gmt":"2022-08-16T16:00:45","slug":"marketing-sportiv-de-la-o-abordare-tranzactionala-la-o-perspectiva-relationala","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/marketing-sportiv-de-la-o-abordare-tranzactionala-la-o-perspectiva-relationala\/","title":{"rendered":"Marketing sportiv. De la o abordare tranzac\u0163ional\u0103 la o perspectiv\u0103 rela\u0163ional\u0103"},"content":{"rendered":"<p>\u0162in\u00e2nd cont de dinamismul sectorului ter\u0163iar, \u00een general, \u015fi al domeniului sportiv, \u00een special, implementarea marketingului \u00een cadrul organiza\u0163iilor din acest domeniu vine \u00een \u00eent\u00e2mpinarea dinamismului social-economic, \u00een care concuren\u0163a se accentueaz\u0103, iar nevoile popula\u0163iei sunt din ce \u00een ce mai diversificate.<\/p>\n<p>Aceast\u0103 carte eviden\u0163iaz\u0103 necesitatea evolu\u0163iei domeniului sportiv spre o strategie de marketing orientat\u0103 spre client, \u00een care se are \u00een vedere construirea \u015fi p\u0103strarea unei rela\u0163ii de durat\u0103 cu acesta. Nu mai este suficient\u0103 abordarea tranzac\u0163ional\u0103, \u00een care compania depunea cel mai mare efort pentru a c\u00e2\u015ftiga noi clien\u0163i, ci accentul cade acum pe p\u0103strarea clien\u0163ilor actuali, prin cre\u015fterea gradului de satisfac\u0163ie al acestora.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"_df_book df-lite\" id=\"df_11234\"  _slug=\"marketing-sportiv-de-la-o-abordare-tranzactionala-la-o-perspectiva-relationala\" data-title=\"marketing-sportiv-de-la-o-abordare-tranzactionala-la-o-perspectiva-relationala\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_11234 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Marketing-sportiv_de-la-o-abordare-tranzactionala-la-o-perspectiva-relationala.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Aceast\u0103 carte eviden\u0163iaz\u0103 necesitatea evolu\u0163iei domeniului sportiv spre o strategie de marketing orientat\u0103 spre client, \u00een care se are \u00een vedere construirea \u015fi p\u0103strarea unei rela\u0163ii de durat\u0103 cu acesta.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[300],"product_tag":[],"class_list":["post-11235","product","type-product","status-publish","product_cat-marketing","pa_anul-aparitiei-1195","pa_book-author-mihaela-constantinescu","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing sportiv. 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