{"id":11229,"date":"2022-08-16T17:20:04","date_gmt":"2022-08-16T15:20:04","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=11229"},"modified":"2022-08-16T17:20:04","modified_gmt":"2022-08-16T15:20:04","slug":"strategii-de-pret","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/strategii-de-pret\/","title":{"rendered":"Strategii de pre\u0163"},"content":{"rendered":"<p>Lucrarea prezint\u0103 o viziune integratoare asupra pre\u0163ului, acoperind multe discipline, cum ar fi marketingul, finan\u0163ele sau contabilitatea. Ea este destinat\u0103, \u00een primul r\u00e2nd, cursan\u0163ilor de la programele de masterat de aprofundare, \u201eManagementul marketingului\u201d \u015fi \u201eCercet\u0103ri de marketing\u201d, \u015fi, totodat\u0103, studen\u0163ilor de la alte specializ\u0103ri economice.<\/p>\n<p>De asemenea, aceast\u0103 carte poate constitui un real ajutor persoanelor cu rol de decizie \u00een domeniul pre\u0163ului, deoarece prezint\u0103, al\u0103turi de no\u0163iunile teoretice, \u015fi o serie de exemple care pun \u00een eviden\u0163\u0103 instrumentarul ce poate fi folosit \u00een adoptarea anumitor decizii privind politica pre\u0163urilor unei \u00eentreprinderi.<\/p>\n<p>La sf\u00e2r\u015fitul fiec\u0103rui capitol se g\u0103se\u015fte un subcapitol, intitulat \u201e\u00centreb\u0103ri, teme de discu\u0163ie, cazuri\u201d, care are menirea de a facilita \u00een\u0163elegerea no\u0163iunilor teoretice prezentate \u015fi de a eviden\u0163ia eventuale direc\u0163ii de cercetare \u00een vederea aplicabilit\u0103\u0163ii conceptelor expuse.<\/p>\n<p>Un loc aparte \u00een economia lucr\u0103rii \u00eel ocup\u0103 coordonatele procesului perceptual asupra pre\u0163ului, precum \u015fi percep\u0163ia diferitelor tipuri de pre\u0163. Ce \u00eei determin\u0103 pe unii oameni s\u0103 pl\u0103teasc\u0103 suma de 3.300 de euro pentru un telefon mobil, placat cu diamante? Ve\u0163i afla parcurg\u00e2nd aceast\u0103 carte.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"_df_book df-lite\" id=\"df_11228\"  _slug=\"strategii-de-pret\" data-title=\"strategii-de-pret\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_11228 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Strategii-de-pret.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Lucrarea prezint\u0103 o viziune integratoare asupra pre\u0163ului, acoperind multe discipline, cum ar fi marketingul, finan\u0163ele sau contabilitatea. Ea este destinat\u0103, \u00een primul r\u00e2nd, cursan\u0163ilor de la programele de masterat de aprofundare, \u201eManagementul marketingului\u201d \u015fi \u201eCercet\u0103ri de marketing\u201d, \u015fi, totodat\u0103, studen\u0163ilor de la alte specializ\u0103ri economice.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[300],"product_tag":[],"class_list":["post-11229","product","type-product","status-publish","product_cat-marketing","pa_anul-aparitiei-1245","pa_book-author-diana-maria-vranceanu","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategii de pre\u0163 - Editura ASE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/strategii-de-pret\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategii de pre\u0163 - Editura ASE\" \/>\n<meta property=\"og:description\" content=\"Lucrarea prezint\u0103 o viziune integratoare asupra pre\u0163ului, acoperind multe discipline, cum ar fi marketingul, finan\u0163ele sau contabilitatea. 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