{"id":11205,"date":"2022-08-16T17:03:59","date_gmt":"2022-08-16T15:03:59","guid":{"rendered":"https:\/\/dev.editura.ase.ro\/editura-ase\/?post_type=product&#038;p=11205"},"modified":"2022-08-16T17:04:00","modified_gmt":"2022-08-16T15:04:00","slug":"customer-relationship-management","status":"publish","type":"product","link":"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/customer-relationship-management\/","title":{"rendered":"Customer relationship management"},"content":{"rendered":"<p>Conceptul de management al rela\u0163iilor cu clien\u0163ii (CRM) a fost considerat o reac\u0163ie natural\u0103 a multor companii \u00een \u00eencerc\u0103rile continue de adaptare la un mediu de afaceri tot mai dinamic. Practic, intensificarea comportamentului de migrare a clien\u0163ilor a fost un argument puternic, care a stat la baza reg\u00e2ndirii strategiilor de marketing, astfel \u00eenc\u00e2t acestea s\u0103 corespund\u0103 cu noile realit\u0103\u0163i economice, traduse \u00eentr-o concuren\u021b\u0103 mai sever\u0103, pie\u0163e fragmentate \u015fi mature, precum \u015fi consumatori mai exigen\u0163i, cu multe op\u0163iuni de cump\u0103rare \u015fi oportunit\u0103\u0163i de informare.<\/p>\n<p>\u00cen consecin\u0163\u0103, construirea de rela\u0163ii pe termen lung cu clien\u0163ii ar putea fi considerat\u0103 baza unui avantaj competitiv semnificativ, datorit\u0103 dificult\u0103\u0163ilor cu care se confrunt\u0103 concuren\u0163ii \u00een imitarea strategiei de marketing care, conform abord\u0103rii rela\u0163ionale, este axat\u0103 pe crearea unui set de experien\u0163e unice pentru clien\u0163i.<\/p>\n<p>Obiectivul general al c\u0103r\u0163ii este de a explica avantajele economice ale rela\u0163iilor stabile cu clien\u0163ii asupra eficacit\u0103\u0163ii \u015fi profitabilit\u0103\u0163ii afacerii. Managementul rela\u0163iilor cu clien\u0163ii este abordat dintr-o perspectiv\u0103 strategic\u0103, de\u015fi este recunoscut rolul solu\u0163iilor IT \u00een optimizarea proceselor de afaceri. Accentul este pus pe strategiile \u015fi instrumentele recomandate unor diferite companii \u00een \u00eembun\u0103t\u0103\u0163irea satisfac\u0163iei clien\u0163ilor \u015fi a ratelor de reten\u0163ie a acestora.<\/p>\n<p>Cartea este structurat\u0103 \u00een trei p\u0103r\u0163i \u015fi acoper\u0103 principalele evolu\u0163ii \u00een domeniu, referindu-se la teoria rela\u0163ional\u0103 \u015fi valoarea clientului, la procesul de dezvoltare a loialit\u0103\u0163ii clien\u0163ilor, precum \u015fi la ob\u0163inerea \u015fi gestionarea informa\u0163iilor despre clien\u0163i.<\/p>\n<p>Publicul-\u0163int\u0103 al c\u0103r\u0163ii este divers. Aceasta este destinat\u0103, \u00een principal, studen\u0163ilor de la ciclul de masterat, care particip\u0103 la cursuri Managementul rela\u0163iilor cu clien\u0163ii, Marketing rela\u0163ional, Management marketing, Marketing direct, Marketing online, Marketing strategic \u015fi business intelligence. Lucrarea poate fi, de asemenea, o referin\u0163\u0103 bibliografic\u0103 util\u0103 pentru to\u0163i studen\u0163ii care studiaz\u0103 discipline Marketing \u015fi Business, precum \u015fi pentru profesorii interesa\u0163i de aceste domenii \u015ftiin\u0163ifice. Mai mult, aceast\u0103 carte poate reprezenta un sprijin pentru practicienii CRM \u015fi al\u0163i reprezentan\u0163i ai mediului de afaceri, \u00een efortul de aprofundare a cuno\u015ftin\u0163elor \u015fi de formare a unei imagini de ansamblu asupra domeniului larg al managementului rela\u0163iilor cu clien\u0163ii.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"_df_book df-lite\" id=\"df_11204\"  _slug=\"customer-relationship-management\" data-title=\"customer-relationship-management\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_11204 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"soundEnable\":\"false\",\"source\":\"https:\\\/\\\/dev.editura.ase.ro\\\/editura-ase\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/2020_filip_customer_relationship_cupr.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Obiectivul general al c\u0103r\u0163ii este de a explica avantajele economice ale rela\u0163iilor stabile cu clien\u0163ii asupra eficacit\u0103\u0163ii \u015fi profitabilit\u0103\u0163ii afacerii. Managementul rela\u0163iilor cu clien\u0163ii este abordat dintr-o perspectiv\u0103 strategic\u0103, de\u015fi este recunoscut rolul solu\u0163iilor IT \u00een optimizarea proceselor de afaceri. Accentul este pus pe strategiile \u015fi instrumentele recomandate unor diferite companii \u00een \u00eembun\u0103t\u0103\u0163irea satisfac\u0163iei clien\u0163ilor \u015fi a ratelor de reten\u0163ie a acestora.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[300],"product_tag":[],"class_list":["post-11205","product","type-product","status-publish","product_cat-marketing","pa_anul-aparitiei-215","pa_book-author-alina-filip","first","instock","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer relationship management - Editura ASE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.editura.ase.ro\/editura-ase\/product\/customer-relationship-management\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer relationship management - Editura ASE\" \/>\n<meta property=\"og:description\" content=\"Obiectivul general al c\u0103r\u0163ii este de a explica avantajele economice ale rela\u0163iilor stabile cu clien\u0163ii asupra eficacit\u0103\u0163ii \u015fi profitabilit\u0103\u0163ii afacerii. 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